Full Color Printing News

Remember what I said different is good. When you have someone a business card of its is the normal full color business cards something that they’ve seen tons and tons of times before.  You need to create something that stands out in the marketplace. Sometimes great graphic design is just not enough.  A my business card for iconpress.com has a diecut shape on it. What I did was I took to a high and had it done in a three-dimensional program.  And then I had the ( i ) die cut it out around the letter. I also made a flap over so they die actually covers all the contact information. You have to actually open the flap to read everything inside the business card.

Invoicing and foil stamping is another cool way to do a business card. A lot of times it will do is print the carton for call process and then will do some foil stamping and embossing.

This is also a good technique for your full color flyer’s, full-color rack cards, full-color postcards, full-color brochure, and basically all of your direct marketing products and marketing and promotion goods.

This is a promotion that I think I’m going to be taking on shortly at my own business. It’s one of those things I wouldn’t tell you to do something I’m not willing to do myself. In my opinion, anything that really comes off as different is generally something that stands out in the marketplace. They get your way from the same light humdrum, boring stuff that the average person comes up with.

I have to them and I do own a printing graphics company so for me it’s not so hordes actually come up with these ideas and then put them into practical application.  But I still find them to be very expensive and if you’re creative is the reason why you can’t get some crack and peel and do it on your home computer.  Really all you need is a concept.  You need to have some basic design skills, preferably a color laser printer, but you could easily use an inkjet color printer as well. The reason I’m not big on the inkjet printers because any little bit of water or sweat will have its smear plus actual printing quality doesn’t really look for a good either.  And in general, it tends to be a little grainy and dotty.

They got something that might actually work with your business.  Like for instance the viewer vitamin store with my sense to pick up a small little bottle of vitamin C or something like that.  I would suggest that you make sure that the piece is no bigger than 3 inches tall.  And no smaller really than 2 inches tall.

So here’s the idea, I personally don’t see the use some type of a bubblegum or a piece of chocolate on the create a walking piece that would fit small and at peace of chocolate or gum. And when I do is ask to come up with a promotion for the fun of it.  That would say like new and improved taste, long-lasting flavor.  On the Frey may put some type or small or for some type of call to action.  On the back of it where you would put in nutritional values and ingredients.  I’ll come up with some new cool slick stuff to put about our company is well. This piece will then be printed on what they call crack and peel. Crack and pill is basically a label on the front it’s printable, and they’re on the back of it you crack it open and stick it to a product. Unending I take his label rather around a piece of chocolate or the piece of gum and put this into my conference room. This waits like a thing and give my customers when they come and. It shows some type of creativity, and it’s something they can take with them. It’s obviously very important to make sure you don’t forget to put your telephone number, as well as your website address.

And tell you I did a promotion like this long time ago and actually worked out very well. This is another great thing to create for yourself if you’re going through trade show.  I member while back I created a bottle water for customer and the label was an advertisement.  When went to the trade shows people walking around the press now cold bottled water with their company information on it.  And $500 off with the purchase of a new roof.  They tell me that it was very successful and to my knowledge, I do think that they got some jobs from this promotion.

This is probably something else I’m going to employ in my businesses well. I’m going to make up some custom bottled water labels and get a couple of cases of water with all my company information on it.

If you have any other good ideas or comments please leave them on the blog and I’ll take a look at them.  Maybe we can brainstorm together. You know what they say to mind is always better than one. In the meantime.  Thank you very much for tuning into her blog and will be posting more article shortly.

This is also a very good thing to do if you want to create a cool looking business card. Who says that a business card has to be a flat piece of paper.  Why can’t it be a piece of gum or piece of chocolate something actually why does the customer through taste and through creativity.

If you’re looking for a career printing and graphics company.  Check out www.preferredprint.com not only are we creative.  We’ve got some of the most competitive pricing on the Web.

                                  Sincerely, Joe Whitefall

First off, I want to apologize if there are some typos in some of the stuff in which I’ve been speaking about. I have to admit, I’m not very good at typing. I have been using a program which some of you may have heard of, which is called natural speaking dragon. The way this program works ejections speaking to a headset and it.’s supposed to take whatever you speak about and turn them into text. So there are definitely times at there have been some typos probably does the program has not understood what I’ve been speaking about not to mention the fact that I have not really done virtually any proof reading to find out if the program has made some mistakes. I do however want you to know that the things I do speak about I do every with extensive knowledge about them. So I apologize.  And thank you for your forgiveness if you have been coming across some typos.  In the meantime, feel free to leave any type of questions and/or comments about what it is that I’m writing about, for I will read them. That being said.  Thank you very much for tuning in, and I will be posting some more information shortly.

Here is something you don’t see too often.  You actually can take a 12 point Cover full-color brochure, postcard, rack card, or flyer, and he gave you graphic design to actually design the piece so it can have a business card cut out with inside the peace. What that means is generally what you’ll do visual designer piece and then went inside the patient actually create a business card in the upper right-hand corner, and/or the bottom of the flyer or brochure or whatever it is that you’re doing.  Then what you do is you send it out to a die shop to die line made. So after the brochure is done, you actually get the die shop did cut out the business card. Actually not cutting out the business card with actually a lot of doing it is.  They’ll cut it out and plots and per-person plots in this way the client when they received a piece to match the pop out the business card. A lot of times it’s also be done with a Rolodex card. Not many people do this anymore because a Rolodex cards upon a played out normally has ruled boxes anymore. It’s really good to do also with the doorknoker.  For some people refer to as a door hanger is a business card pops out of your promotional piece. It’s one of those things that a man has you be different a marketplace in or have you stand out is a nice thing to have a  the level of marketing promotion.

In my opinion the best thing you can do is, but something an idea that’s going to make you unique in the marketplace. A promotion I did some years ago, I did and event to call the bazooka Joe’s at the 10,000 pieces of bazooka bubble gum and put it small little invitation around the piece of bubble gum.  A list to say people are very impressed by that little creative marketing campaign.

In my opinion, if you’re going to send out a full-color catalog you want to make sure that it has every little less bell and whistle that you can or for the client to actually purchase your product and feel comfortable with that purchase.  The thing you got to get is when you mail someone out a catalog using a direct mail campaign.  It’s a very important that the client feels comfortable.  The more comfortable with the client feels the more likely they are to purchase a lot more the product, which will translate to a much higher dollar amount per customer sale. Here is some of the things you want to make sure that they’re in your catalog.

1.) Order form – it’s important to have a very nice order form centered in the middle of your full-color catalog. One of the things that I saw most recently is NCR form incorporated into the order form. This is nice because it actually lets the person keep a copy of their part of the order form if they need to reference something with an order number on itthe order form.

2.) Some companies will put a nice full-color Poster in the middle of their full-color catalog. As long as it’s a good poster it’s a great idea because you can end up having people hang up the post is in very different areas in their home with your logo and telephone number all over the full-color poster.

3.)  Another important thing to do is to make sure that the catalog has a very strong call to action on the cover of the. Some type of special offer that says for a limited time only you get XYZ or special gift.

The main thing is to create a good marketing campaign, and then stick to that marketing campaign.  As I said so many times before, most campaigns fail because people pull the plug long before it can be successful.  Another thing I would suggest to do is to find their very good advertising block from a reputable author who has written various different books on the topic and then follows procedures so you can have an effective marketing campaign in to stick with it. As this blog continues I will come up with some more information.  In regards to this and some more books to suggest for you to read.

This same if you move a muscle you change a thought.  What that means to me is you need to get out there on the field and start making this thing happen.

I said so many times that before he can afford direct mail campaigns and use the one to some marketing does print up some nice full color flyers and get out there and do some guerrilla marketing. Whatever it takes to be successful.  That’s what you need to do.

And the other thing I would suggest to do is to work your warm markets.  Go to your phone books and find out all the different people that might be interested in your products.  Friends, family, aunts and uncles.

This is actually quite an easy question to answer. I believe that there was a time obviously that one in two color printing were very very affordable, which made them cost-effective. Some years ago, if you want to purchase anything like full color printing for your pocket folders, letterhead and envelopes, catalogue, brochures, for any your direct marketing campaigns.  Your price should be through the roof.

I’ll give you some ideas with full-color printing can be purchased for nowadays. 5000 full color brochures can be purchased for as low as $649.  This price includes printing on 100 pound text, and it also includes the bindery.

You can purchase 5000 full color business cards full color printing on both sides on 12 point cover with a UV laminate for $99. That price is five years ago would’ve been insane.  Now you can purchase a two color cards for that quantity that cheap nowadays.

 You can also purchase 5000 full color two sided postcards, printing out on 12 point cover with a UV laminate for only $199. This is made and direct mailing a much more cost effective solution for most companies nowadays.

You can also now by 11 x 17 full color one sided digital posters for as low as a $1.25 per unit.  It’s funny when you think about it to us three or four or five years ago these machines didn’t exist.

You can also purchase full color pocket folders - meson 9 x 12 and size.  The price includes die cutting and gluing of the pocket folder, and it’s also includes the business card slit seemed to your business card in your pocket folder. For 1000 of these it is now only $1150.

You can also do NCR forms now on full color digital presses. I don’t know the exact price, but these within pennies per unit. It’s actually amazing what they can do on a small full-color digital presses now.

One of the problems are having with a graphic designers, is that the technology is so far advanced that almost everything is in full color process. Now it’s actually more work for the graphic design is to do two color work to this than the design of full-color process.  It’s actually hard to believe that you could spend more money designing a two color flyer than you would for full color Flyer.

The bottom line is that everything is heading towards the full color printing services. Some websites are actually optimize at the level of two color printing.  But when you call when they actually throw you into a full color printing product.

I would not be surprised in some years to come.  If you could buy postcards that were actually digital screens that can actually communicate with you, but the size of a piece of paper.

There is a few products that you’re going to need to purchase to create a good customer loyalty program.  But before you can create you need to know what is that you’re looking to accomplish through the program.  There is a scenario in which you can figure out what it cost you in natural dollars to find secure and maintain a customer. Basically the look over the difference marketing techniques that your employer right now.  Take that dollar amount multiplied times 12.  And find out how much that is in hard cost. Then find out how many new customers you’re getting per week per month per year. When you get to custom out you’ll divide that into the actual hard-core see them walking dollars, which will give you how much your pain per acquisition and/or client.

Let’s say for argument’s sake that you can afford to give our client a 10% off card. In my opinion is that you want to use a 30 mm, PVC card. When I will usually do is actually print up somewhere in area of a thousand cards. I will also sequentially numbered these cards starting out of 3001 and ending ending the number at 5001.  I will also put a little signature panel on the back of the card.  It is also good to put some type of a disclaimer on the back of a car that suggests that at anytime you can pull away the right to use this preferred customer card.

The next thing you do is want to make up an 8 1/2 11 full color brochure that will actually promote the preferred customer card.  This should explain a your customer appreciation card works. I keep going back between customer appreciation for for customer but it you get the idea. And I would say on the brochure you would too say how the preferred customer card is the property of your company and you have the right to change these specials at any given time.

 Last but not least I would suggest that you create a full-color 9 x 12  Pocket folder.  This is also have the elements of the special that you’re about to start running. You definitely create some type of the marketing mix and/or branding throughout the whole campaign. I believe that this piece should be mailed out to people that I’ve ordered from you, said he wanted to times in the last 30 days. You should also correct a good business letter describing the special. This should be personalized to the person also be hand signed by the salesperson mailing out the package.

The beauty about this is you can actually hand Taylor it with your graphic designer. Obviously the new graphic design, he should probably call us and we’ll be happy to refer you to one and/or try help you ourselves.  Telephone number (954)739-9788

The reason I ask is because as a person who has been in charge of mocking from various different companies for many years, I know ultimately that there’s only one thing that’s been actually affect the bottom line in any buisness. That is beening in action. I can sit here and talk until on blue in the face but unless you take responsibility and jump into action in your home business than nothing is going to change. There’s a saying that like to tell you, which is if nothing changes and nothing changes.

Here’s I want you to do I want you to create a marketing strategy that you can stand by. Go home tonight and just sit the idea to dream what you’d like to come up with as a marketing strategy.  Just take a blank piece of paper out and start writing. That’s an empty blank piece of paper and with it you can create whatever you want. Think about you what your business does and how what you do in your business is different from all of your competitors. Now when you create a call to action. They can say something as simple as plumbing done right. One of the deadlines that I used to the printing company was price is important, but image is everything in iconpress you get both. Create whatever you’re going to have is your slogan in your promotion. Create your call to action.

Now will call up a graphic designer that you have a mining get started on the project. If you don’t know what kind of photos to pick up for the project.  I’ll actually give you a great resource www.shutterstock.com you can go to this website and look through all the different photos they have online. If you don’t have a graphic designer mine.  Call me I’ll take care of it for you. If you’d like to check out our site.  Go to www.preferredprint.com on that site you can shop for all different print products. We have everything from full color postcards, full-color rack cards, full-color brochures, and full color business cards. Not only that we have some of the most talented graphic design is in the country.  Maybe even the world as far as that’s concerned. I think that’s why I like a full color printing industries, much as I do it allows me to constantly help people day in and day out to get their business up to where it needs to be. I love helping my clients succeed I have a simple philosophy if I create a full-color postcard for you and then you put me in charge of doing the direct marketing for the full-color postcard. If I hand select the best possible list. In six to eight weeks later, you call me up and tell me what an amazing response.  You had as a result of a smelling out all those full-color postcards. I realize I now have a client for life. And that’s were in business to do.  We don’t want to know anything about one-hit wonders. We want to be your one stop shop for all of your marketing materials. That’s why we created these companies. We have www.iconwebsitedesign.com and this company specializes in basic five page HTML websites, to huge  e-commerce websites. Icon website design also doesn’t show menace amount of website promotion, better known as search engine optimization.

Nothing would make me happier than to get the next crack at someone’s marketing budget. It’s one of those things is what we do all day long full color printing, graphic design, brochure printing, business card printing, direct marketing, logo design, and marketing promotion.  Sometimes it feels like that movie Jerry Maguire “help me help you” “help me help you” “help me help you” “help me help you” . I don’t how else to say this. Something I tell people a time is this.  If you had a cavity.  You wouldn’t go to auto mechanic.  You go to a dentist. If you look in the spend thousands of dollars in a marketing budget, why when you use a company that manages over 500 plus businesses a year for wall or marketing needs?

 One other thing I forgot to tell you when you go to the comp when he called shutter stock.com and you find some great photos.  But you don’t want to pay for them. Call us weave an account with them and all those photos your family love so much we can get them for you for free.  If you’re using us for your graphic design. If you need some contact information again.  It’s www.preferredprint.com the telephone number over there is a record (954)739-9788

The contact information for the website company is www.iconwebsitedesign.com.  If you need some contact us there close to the area code (954)733-8862

My personal contact information is Joe Whitefall. And I can be reached at either one of these above telephone numbers and to the contact us with inside websites.

I’ve been involved with the marketing and printing industry for last 2o years of my life. Let me tell you quickly how it all started. When I was in my early 20s.  I had probably like most people had various different jobs in various different industries.  And that’s when I found out something very important about myself, I hate working for other people. Not only did I hate working for other people, I just was a very good at it.  When I think back as far as I can remember the first jobs that I ever had only reason I gone them as does my parents basically kicked me out of the nest and tolled me that I had to get a job. If I remember correctly, they told me dating care what I did as long as I did something legal that is. So I basically had every single job that you could think of. I worked as a busboy,  I work in the local boat yards. I also hadn’t have a lot of older sisters, four to be exact. So with a lot of sisters came a lot of different boyfriends. That inevitably gave me a pic from a lot of different jobs, because there are parents generally had businesses and/or they work for a company they could recommend me for the job. I’d love to tell you that these things worked out well, but they generally did work out to well either. So I think I was about 20 years old and I was going to community college over in central Long Island called Nassau community college. A session I went to college because I didn’t know what I was in and do the rest my life.  So I thought I’d buy myself some time. It’s fun, I remember it like it like it was yesterday. I was on the way to one of my classes, and somebody stop me and asked me if I’d like to get involved promoting a nightclub. To me as sound like a pretty cool idea, so I said sure. So he told me how worked, he said on the give you a stack of these flyers and on each one of these flyers or one you put your name. He then told me for every single flier that I got back to the club that he would give me one dollar. Thus started me in the marketing industry. You know it’s funny, some people have certain knack. Things that they’re good and for no particular reason other than the God seems to embrace them with that talent. I think for myself.  This was true when he came to marketing, all guerrilla marketing as most people call it. You know it’s funny after my first weekly working with this guy.  I immediately said to myself, I want to talk to the manager and I want to work for him directly. So I went to the nightclub that night I actually tracked down the manager and told him a listen on what work you directly, and as a result of a track them down I went from making one dollar Florida two dollars, a flier. Sometimes I think it must’ve been something wrong with me back then because I must’ve been working for you to 50 hours a week.  And I was probably making some one area of $75. to like $125. $250. To me it seemed like an okay deal because I was in college, and I didn’t have anything else to do anyway. My room and my father got the first gas bill, and he went through the roof may yet understand this is back in the late 1980s, and guests at that time was in that expensive.  And I think my gas bill is $250. Remember he said to me where the hell are you driving that you ran up $250. in gas? My reply to him is he told me to get a job.  And that’s what my job entails. So the one thing I remember about the gentleman who hired me to hand out these flyers, he Me That If I Stuck with him and continue to work hard That When the Summit, He Would Pay Me a Good Salary to Continue to Do What It Was That I Was Doing. So that’s what I did, I did just that I work my butt off day in and day out. But you know what happen that summer came around and he was a man of his word.  He was paying me $400 a week to do should reduce flyers older Long Island, which have to tell you I thought was great. Here I was in my early 20s, and walk around all of the beaches from Jones Beach to Robert Moses. I met a hell of a lot of people and had a hell of a good time. And I have to say from that point I was pretty hooked on the marketing industry.

So after working for that gentleman for about a year and a half to almost 2 years.  I really started to understand that business, and I got involved with the actual creative water that which was to design a flyers and the parties and/or the events that people would be interested in coming to them. I remember my very first big deal at a friend of mine his name was Eako. He told me about gentleman had owned the nightclub over in Farmingdale. Someone on this meeting with them and we met up with the gentleman.  And here is the deal that we struck. The nightclub owner was going to pay for all the flyers that it took to promote the event. And our job was to actually bring as many people as he could to the nightclub. Mom referring to this place is a nightclub really was, was a small little bar/restaurant.  I think the legal capacity this place is probably about 250 people max capacity. I remembered a few years back had done a promotion, which echo was a very cute promotion, but items that was done to its full potential. The night was called bladder Buster’s and had some cartoon characters on it that there will standing in front of the bathroom crossing their legs and making funny faces. And above them.  It said bladder Buster party. And underneath the cartoon characters and set free beer and drinks until the first person goes to the bathroom. I think that I ordered somewhere in area 20,000 4 x 6 flyers for this particular event. If I remember correctly it was probably done the beginning of July.  So the summer was in full swing.  I handed out every single one of these flyers all up and down the beaches. I also does she read the flyers with inside all the shopping malls and retail stores that I could get to. I even had all the colleges during the summer courses. I’d wait on a college campus in the middle of the day in between classes.  And I would just sit there doing hand-to-hand distribution to all the people walking by. So here comes the grand opening night, and I’ve already told you that the maximum capacity of the places 250 people. We had 780 people show up to this event. It was the hottest Friday night, for probably the first year and a half of our promotion. Now don’t know if I told you this, but the way that we set our deal up was we received 100% of all, the door revenue. The price to  get into the bar or the cover charges that people like to call it.  Was $8. with a pass and $10 without a pass. I want to tell you that acquaints to a heck of a lot of money on a regular basis.  And I had virtually no overhead.

The rest after that is all history.  I owned my first nightclub at ages 26. I was running nightclubs from Long Island to Queens and Manhattan and everywhere I went.  Everybody knew me. And I have to say really did enjoy. Don’t get me wrong, I wouldn’t sit here and tell you that every single promotion I did was a home run, but what I will say is that my statistics.  If I was a professional ballplayer were very very high. I did this for about 10 years up in New York. After things start to get played out for me within New York.  I end up moving down to Florida. I had a friend of mine who I did a lot of work with some years back up in New York.  Contact me and tell me that I had to come down to Florida because the market was ripe for a guy like me. So I moved down to Florida and I’ve been down here ever since. I read a lot of nightclubs down here as well from club Boca in Boca Raton to the theater nightclub in Fort Lauderdale. I also went up to a lot of parties, down in Miami’s South Beach.

Here’s the one thing that always seem to upset me thow. I would save over a lot of these nightclubs that were doing virtually no business at all if any. Them what you would usually happen is the nightclub owner or the manager would start to count my money and think that I was making too much. Would end up happening, a lot of the times is they would either try to renegotiate with me or kill my contract with them. I remember the very last on the net happened to me and I was pretty devastated. I went from making approximately $4000 a week to zero. And I think that’s when I finally said enough is enough. And I got into the full color printing and graphics industry. I’ve won so many flyers and work with so many graphic designers over the years.  It just seemed like a natural fit for me. Over the course of the year is of dealing with always different nightclubs.  I became very friendly with my printer, and he took a liking to me. He came to me and said Joe listen, I have an office over here that I’m not doing anything with it.  And if you would like the office it’s yours.

I remember my first printing company was called xtreme graphics and printing. This is the very first corporation, so to speak that I ever really owned. In his most business owners is accessible as I was amazed to mistakes. So after I figured out the mistakes I made I started a new comp when he called preferredprint.com. This company has been around for somewhere in area, I guess now almost 8 years. Our client base is about 3000 clients.  Which of those I would say probably about 450 to 500  of those active. We have become a one-stop shop, a full multimedia boutique. Whether you need full color business cards, full-color brochures, full-color catalogs, full-color flyers, full-color rack cards, custom Web design, search engine optimization, full-color posters, logo design, and graphic design. Basically what it comes down to is that involves promotion and marketing.  You needn’t look no further.

Is very important that you have consistency in all of your printed material. What this means to me is the ability to create something once and then re-created again and again on all of your different marketing materials. I like to refer to this as a marketing mix. What I’m trying to tell you that it’s very important that all of your full color prinitng from your business card, postcard, flyer, and brochures must all be consistent. The way that your logo shows up and also your calls to action, and/or your slogan. We’ll consistency generally doesn’t have the client be able to no issue from afar again and again and again with us why I call it the marketing mix. This is also probably why you’d want to use the same printer again and again. Every time you change print you change colors most times, and may not be significant to you but if the client notices a difference in the quality that sometimes all takes to put a bad taste in someone’s mouth. It’s also very important that you find one graphic designer and keep using that person again and again. Each graphic designer has her own flair, and/or personal style. I would rather push back a promotional campaign, so I could stay with the same graphic designer and risk working with a new person and changing the way that my piece looks. I remember  reading an article some years ago.  That said the number one reason for marketing campaigns to sell weather it be direct mail hand-to-hand promotion, or TV commercials.  The reason most businesses failed is because they pulled the campaign prior to them getting the success that they were looking for. I tell people again and again if given I create a direct mail piece rather than send out 20,000 units one time.  It is best to figure out the group of people, and/or businesses that you’re looking market to only 5000 those people four times. Advertising works the same way brainwashing works. It’s all about the frequency. Ask yourself this question why is Mercedes-Benz considered to be the number one vehicle on the world. I got news for you to not because it’s the best made product. In my opinion, what is happening is people have created a successful marketing campaign created value and then drilled into your head so many times that it becomes reality. It has been said that you must hit the same person five times before they even notice you. Look at the sitcoms on television, many of them don’t actually get successful to multiple years into their seasons. And slowly after remember a marketing times frequency equals results. And I believe once you create agreement with that frequency it becomes reality. People remember first what they heard last. So reinforce what I said last find a small group of people and hit them again and again and again. When people stop to call you up and say please stop sending me your postcards, or stop calling me. I believe you’re headed in the right direction