Full Color Printing News

When most people think of marketing.  They think of pushing a specific product in various different ways such as full color catalog printing, full-color brochure printing, color flyer printing, color postcard printing. Generally when using these various different products you’ll push a specific event, and/or a specific special that you are running for a limited time only.

I do think that when most people think a promotion they think more at the level of branding. You see various different con parties do this such as Geico, Coke Cola, HP etc. this is more to make consumers aware of the product through frequency. It generally is not pushing any specific product or any specific event.

I personally think that there is marketing materials that if done correctly.  You can pursue both branding as well is taking advantage of promoting any specific events that you may look to promoting near future, as well as pushing any specific product that you may have a surplus of as well new product launches.

You can also use a grass roots promotion or do both as well. One of the things I used to do when I was opening up a nightclub years ago.  If it was a grand opening of a new location.  What I would do about a month and a half prior to actually putting out the grand opening color flyers.  I would start to distribute teasers. The way that this would work as are actually create a flyer that would just have the logo on it and then it would say something to the effect is coming. I remember I did a 40 few ars ago called industry in Island Park Long Island. In a month and a half before the grand opening I put out these teases that said industry is coming. There are no telephone numbers, no addressed nothing that would have people realize what the specific event was more or less like a secret for people to try and figure out.

Then three weeks before the actual events I would start a massive Blitzkrieg. I would order someone an area of 50,000 full-color flyers.  Usually these would be somewhere in the area of a 4 x 6. I would distribute these everywhere. I would also send out press releases, as well as have people calling my mailing lists and creating VIP Flyer parties. It was not uncommon for an event like this for its grand opening night to do someone an area of 1500 to 2000 people.

So when you think about why can’t you do the same type of technique for virtually any business for any grand opening.

You also have the ability to this same type of thing through an e-mail blast type teaser followed up then with a full color postcard in the mail promoting the actual event. This is obviously what’s known as a marketing next, the more impressions that you can put them from the client the more likely you are to actually in sure your actual sale.

Another technique that I like to use is to order a full color rackcards and put them in a clear Lucite plastic holder on the different desks of the hotel managers, as well as hotel lobby entrances. He’s also work well in high traffic retail locations.

And last but not least another great technique that I like to use is to order some large full-color posters.  Usually those of a 24 x 36 and tape goes up in various different places.  Obviously high traffic places to promote my events, whether it’s a retail outlet or the grand opening of a nightclub.  Effective way to do some marketing and promotion for your company.