One of the things that I’ve had my various different printing clients take on is to monitor how well their advertising and marketing is doing for them?
These are the techniques that we use to monitor all marketing pieces.
1.) One of the things that we use on a regular basis is we use a sheet of paper, which is referred to as a tick sheet.
The weighted as she works is that there is some different boxes where you can basi – cally put a checkmark next to.
The various different boxes have words next to him such as where did the client hear of your business from – and then basically you boxes next to that question, where US online through the search engine and many are the various different search engines next such as Google, Yahoo and MSN.
Then you have another box where it’ll say from a direct mail piece – one of the things I do is when I do direct mail pieces such as postcards I put a codon mail like a promotional code 175×35 this promotional code will allow me to figure out what direct mail piece they were calling on and then I’ll put a check next to the various different mail pieces that I’ve sent out.
The idea behind this is this where you can actually test and measure the direct mail pieces as well as whatever you’ve done for your company for search engine optimization as well as paper click advertising this way you can actually see what your return on investment is.
The more you do this, the more that you’ll be able to find out which marketing is actually working for your company, which is not.