Are you over paying for your full-color printing?
It seems like this ever a changing technology has been a wonderful windfall for businesses in the market to purchase full-color printing. On a regular basis as technology moves higher and higher the price point for full-color printing has dropped dramatically. 10 years ago 5000 full-color postcards would of course you somewhere in the area of $1200-$1500. That same product is now being sold in various different places all over the Internet anywhere from $175-$350. There are probably some chop shops that will do even cheaper. I think this saying you get what you pay for when it comes to full-color printing is 150% accurate. I don’t care what anyone tells me if you are purchasing 5000 full-color postcards $175 it’s not possible that they could be doing anything at the level of quality control. This is what’s referred to in the commercial printing industry is hanging them banging. What this refers to is that they hang the color plates on the print press and then a bang out the job as fast as humanly possible which includes the printing of the product as well as the cutting of the product. Basically what hands as if your job comes out with the colors messed up of the cuts messed up the printing company turns around and says I can’t do nothing for you man. This is what they refer to his gang run printing and whether you like it or not you get what you get. I feel that this is why it’s better to spend a little bit extra money and get a superior product as well as compliments willing to stand behind their full-color printing.