Full Color Printing News

First off, I want to apologize if there are some typos in some of the stuff in which I’ve been speaking about. I have to admit, I’m not very good at typing. I have been using a program which some of you may have heard of, which is called natural speaking dragon. The way this program works ejections speaking to a headset and it.’s supposed to take whatever you speak about and turn them into text. So there are definitely times at there have been some typos probably does the program has not understood what I’ve been speaking about not to mention the fact that I have not really done virtually any proof reading to find out if the program has made some mistakes. I do however want you to know that the things I do speak about I do every with extensive knowledge about them. So I apologize.  And thank you for your forgiveness if you have been coming across some typos.  In the meantime, feel free to leave any type of questions and/or comments about what it is that I’m writing about, for I will read them. That being said.  Thank you very much for tuning in, and I will be posting some more information shortly.

This is actually quite an easy question to answer. I believe that there was a time obviously that one in two color printing were very very affordable, which made them cost-effective. Some years ago, if you want to purchase anything like full color printing for your pocket folders, letterhead and envelopes, catalogue, brochures, for any your direct marketing campaigns.  Your price should be through the roof.

I’ll give you some ideas with full-color printing can be purchased for nowadays. 5000 full color brochures can be purchased for as low as $649.  This price includes printing on 100 pound text, and it also includes the bindery.

You can purchase 5000 full color business cards full color printing on both sides on 12 point cover with a UV laminate for $99. That price is five years ago would’ve been insane.  Now you can purchase a two color cards for that quantity that cheap nowadays.

 You can also purchase 5000 full color two sided postcards, printing out on 12 point cover with a UV laminate for only $199. This is made and direct mailing a much more cost effective solution for most companies nowadays.

You can also now by 11 x 17 full color one sided digital posters for as low as a $1.25 per unit.  It’s funny when you think about it to us three or four or five years ago these machines didn’t exist.

You can also purchase full color pocket folders - meson 9 x 12 and size.  The price includes die cutting and gluing of the pocket folder, and it’s also includes the business card slit seemed to your business card in your pocket folder. For 1000 of these it is now only $1150.

You can also do NCR forms now on full color digital presses. I don’t know the exact price, but these within pennies per unit. It’s actually amazing what they can do on a small full-color digital presses now.

One of the problems are having with a graphic designers, is that the technology is so far advanced that almost everything is in full color process. Now it’s actually more work for the graphic design is to do two color work to this than the design of full-color process.  It’s actually hard to believe that you could spend more money designing a two color flyer than you would for full color Flyer.

The bottom line is that everything is heading towards the full color printing services. Some websites are actually optimize at the level of two color printing.  But when you call when they actually throw you into a full color printing product.

I would not be surprised in some years to come.  If you could buy postcards that were actually digital screens that can actually communicate with you, but the size of a piece of paper.

What is it mean when someone refers to printing as is  it one color two color three color or as a four color process printing? When someone asks you if it’s one color printing, what they mean by this is how many actual colors are on the sheet, and/or on the printed piece?  Generally one and two and three color printing is usually done if there is a specific PMS color that the company calls for. What this means is that the only way to actually hit these colors in one’s logo and/or corporate identity scheme. This is why most people would end up using either 1 2 or 3 color printing. User go away reason that most people to color printing presses was because the four color printing presses was so much money and the technologies was so new that most people just couldn’t afford to purchase printing that was on full color printing, but now, ironically enough.  It’s actually more cost-effective to do fall color work.  It is to do anything on the two color presses. Another preferredprint.com offers 5000 full color business cards on 12 point cover for the very low price of $99. He is what you got to get, 10 years ago 5000 full color business cards that you’d be laminin on would of course you somewhere in the upwards of $1500. Obviously based on numbers like that a company could go broke try to get business cards for their employees. I know that preferredprint.com also offers 5000 full color postcards printed on a 40 inch  Heidelberg with in-line UV lamination on 12 point cover for only $199. If you would try to purchase that may be only five or six years ago.  You could a page somewhere in upwards of $2000. And now it’s only $199, unsure used on the get my drift. That’s not the only way that the technology is change this marketplace and drastically. There are now short run high quality digital presses that can basically do everything and anything a large press can do, but as a small quantity. Some companies don’t need 5000 full-color pocket folders.  Maybe they only need 1000 full-color pocket folders. This is where the short run digital presses come in. Play another thing that technology is done because of all of these new websites, accompanied by all these new very very powerful search engines such as Google, Yahoo, MSN, ask, AOL, etc..  What this is done as this is really leveled the playing field for almost every and all businesses across the country. There was a time that there really was only one way to find a company which was through the Yellow Pages and or word-of-mouth. Now it’s like every single individual on the planet that has a computer hookup to the Internet can search for any particular product at the looking for, and if they want a more targeted search.  Then they can just add more keywords of the actual search like as if you were trying to find a two color printer in Boise Idaho.  Cheap postcards in Fort Lauderdale Florida. With this is done to a large extent as the commoditized industry. Ultimately, the person who wins in a situation like this is either the consumer and/or the business owner if he’s savvy enough. Ultimately, what I think you’ll find is used to calm that you’ll either find massive massive companies taking over the marketplace. It’s not far different than what you seen happen with calm mazelike Home Depot taking out a little hardware stores.  Wal-Mart taking out small businesses and towns all home tie accounts for that matter.  I remember watching something some years ago about Wal-Mart coming into a town that was a madman or maybe 10,000 people.  They put one of these mega-Wal-Marts.  Right in the middle of the town.  It literally put the whole entire town out of business, and then as a result of poor due diligence on Wal-Marts part.  Wal-Mart found out that there was enough money in that town and closed its doors and in the whole entire city was just a ghost town. These are obviously things that we need to think of as consumers is always worth it to have the very cheapest product or is it better to deal with someone who will give you a superior product at a fair price? I have personally lean towards getting a good product at a fair price. You know it’s funny, I tell clients that come to me on the regular basis and tell me that they’re looking for the best possible price, I tell them if they’re all about the price and the price is all it there about then where not the company for you. What I mean by this is just this. Local incomes you based on price and price alone.  They’ll never be your client for any long period of time. You may say, how do you know this? Well I’m glad that you asked that question. You see if a person is only coming to you about price and price alone than that same person will inevitably end up leaving you. How do I know this because this someone always out there inevitably willing to sell something to someone else for less money. I find that I know what my course or, and inevitably sometimes other companies don’t I know for a fact that there are jobs that I passed on personally that other companies took on, and inevitably lost money on those jobs. I’ll tell you this, a very wise man told me once.  Sometimes the best deals you do are the ones that you don’t. What does this mean to me.  Sometimes she’s got a pass on certain jobs, because if you take them on and try to print them.  Your inevitably will lose money. I tell people it’s on my can’t be everything to everyone, we have a wonderful business in a wonderful way to get his wonderful service for wonderful pay$$$$. Or we just don’t do the work, and we pass.