Full Color Printing News

In the last few years we have seen a huge emergence into a echo friendly orientated consumer. It seems like more and more each and every day, various commercial printers.  That happened to be our clients are looking for ways to meet the demands of an echo family consumer.

Buys is in full color printing market are now asked him questions about recycled paper as well as environment friendly inks.

One of the inks that people or commonly asking for is SOY INKS

Soy based inks are used for the simple reason that they are not petroleum base and they are much better for the environment. The reason Commercial printers use Soy inks and vegetable productsis because of the pigmentationthey produce. In my research, I’ve come across several different types of national based inks.  Some of the more popular are flaxseed, canola,and castor just to name a few.  I think the reason that soy is so popular is because it’s has been perceived as well as tested over a long period of time to be a much more stable product. In a couple different articles I’ve read.  I’ve also heard of various different ink manufacturers using blends of various difference natural oils and pigments to create their final product.

 I’m sure that as time goes on more be revealed in how much this actually and ultimately looks to impact the world at the level of a positive versus negative. 

Another positive step in the right direction in my opinion is the emergence into various different paper products such as recycled paper, as well as paper that is made from renewable energy such as banana trees.

The thing I like about using the banana tree paper is that anybody that lives in the tropics and has had a banana tree realizes how fast and intrusive that particular tree grows.

I had a banana tree in the back of my house for many years, and it seemed like every time I blinked my eyes that thing was getting up to six or 7 feet tall and constantly growing new shoots every day.

It’s clear to me as time continues to go on and we as a race continue to take down more and more of the Earth’s natural resources away.  Ultimately landing most of these products in landfills within a short amount of time.  We need to create a constant can very well from the new to the old to the new again. Use recycled reuse.

If we can just start with all of our commercial printers struck a home tie United States.  Imagine the difference it would make in the landfills over the next decade.

One of the fears of many companys is how to get a class look on all of your full color printing and still use paper products that will be well recive in the consumers mind.

The fact is that almost all the cunsumers in the market places are very receptive to all marketing and promocnal full color printing that use recycle paper and green inks. The fact is the more comercal color printing companys push these plant health products the faster they will catch on.

Next time you are looking to do some full color printing for you corperation look to go green. They say little is the new big, and now green full color printing is the new BIG. Green color prnting is in big time.

You can work all of this into - your companys - 1.) Color Business Cards  2.) full color book printing  3.) Color Brochure Printing

One of things that I like to do when I’m creating a strong call to action for some type of marketing piece such as a full-color postcard, full-color catalog, full-color brochure or, full-color pocket folder.

What I like to do generally suppose a question such as -

need business?

This is the headline that I like to use one on looking to get someone’s attention.  I feel as if I can get someone’s attention with a headline and there’s a good chance that they may read into the ad.  If they read into the ad is a good chance I may just catch them.

And the thing about asking a question as it actually ends up entering the subconscious of the person that you’re asking a question to when they may just need exactly what it is that you’re offering at that moment time.

I think one or more challenging things to figure out over the last few years is what type of machinery would one by when trying to leverage themselves in the full color printing arena. It is been my experience over the past 20 some odd years in this arena of full color printing.  That is been more challenging over the last five years actually picked a piece of equipment that you might be able to use the next 10 or 15 years.  By riding out that equipment until it is completely paid off, and you’d be able to leverage it out and purchase another piece of equipment. The problem is when you go to buy a piece of commercial printing equipment and it ends up being outdated within three to five years, if you’re lucky. The use disadvantage.  I piece of equipment, it’s probably worth 35 to 40% less than what you paid for. I have to tell you that this makes it a very challenging situations you looking to leverage out of one piece of equipment into another. I wish I could give you some type of a silver bullet or a magic wand that would make you immune from these choices, but the truth is that I can’t. My advice to you before you purchase any of this equipment that you do the due diligence to make sure that nobody is coming out with a piece of equipment that on making your is obsolete with the next three years. A lot of companies have made the decision to make the goal of the commercial printing industry is brokers.  Rather than commercial printers themselves. One of the companies that I do some counseling for www.onetwothreecolorprinting.com this company has made a decision to outsource all of its 12 and three color printing rather than trying to print in house for the simple reason that what they can actually buy cheaper from a company that’s been around for 20 some odd years.  And that owners will or equipment outright selling offset printing to the trade only that it would be for them to employ a commercial printing mechanic to produce their work internally.  The other thing that’s important in my opinion is to find a niche within the commercial offset printing industry.  Such as there is some companies out there that specialize in all they do is full color business cards. Some companies may specialize in just doing catalog printing. Other companies will put all their aphids and marketing in two producing just full color flyers. Some of these companies won’t even have their own graphic designers on staff, everything needs to be sent to them and what they call art ready, and/or artwork supplied. In my opinion.  I think your best taking a specific niche and doing some direct mail marketing and marketing and promotion to those groups of people.  Some other companies not only will they go after a niche market as far as product is concerned.  But they will also go after specific industries like just printing for Christian churches. They will go after the financial institutions and looked to be a specialist in that particular industry.

I have been around and involved in the full color commercial printing industry for well over 25 years.  I guess this makes me what they would call a trained professional after all I have been earning well over six digit personal income and have created and business tens of millions of dollars over the last 25 years. Some years ago when I first was introduced to the full color printing market place as a person purchasing full color printing for my own events. I started out as a nightclub promoter and I would order for color printing from a commercial printer located in Manhattan.  Over near Spring Street and Van Damme. The thing I was able to find out, back then was how form printing worked, better known as gang run printing today.  Nowadays, almost all a full color printing that you purchase on any given day is done by a gang run printer. Back then, very few printers were actually involved in production in this way.  And if you want to buy something like 5000 full color postcards you’d end up paying someone area for upwards of 700 to well over $1000 for 5000 full color postcards. Now for product is even more superior than that, based on technology in the sheer volume and competitiveness of this particular industry the commercial printing industry.  That same product can be easily purchased phone anywhere in the area of $150 to someone area of $325, which I have to tell you this is significant discount from where once was. One of the companies you have heard about from me many times before is www.preferredprint.com This company offers a variety of full color printing at virtually wholesale printing prices.  It’s a definitely worthwhile time to give them a hard look to see what they have that minefield to help you in the future your commercial printing needs.  So whether it’s 123 color printing or something that may be a bit more coarsely such as full color catalogs, full-color brochures, full color business cards, full-color letterheads in envelopes.  They also dual wide variety of promotional products, and I know that they also carry a full line of mailing equipment.  So they’re able to fulfill all of your direct mail and marketing needs.  They also have a full staff of graphic designers.  I believe that the Rall running state-of-the-art G5 Macintosh computers.

One of the websites that I would like to write about today is called www.freeprintingdirectoryonline.com this particular directory has virtually every single full color printing company in the whole continental United States. What’s really great about this directory is that you can search by very us different categories such as city state as well as by company name. It also has the vendors set up in such a way that it actually shows in that listing one is that the company specializes in.  For example of the company does full-color brochures is listed on the full-color brochure section in the directory. And if the company specializes in full color business cards than it will be located in the business card printing area and the director. I think you’ll find this to be a tremendous resource when you are shopping your full color commercial printing.

The printer of the week that I would like to do an exposé on is www.preferredprint.com this company has been around for approximately 10 years and everyone and anyone that I referred to this particular vendor always seems to come back satisfied happy and reach a large. They tell me working with this particular commercial printing company leaves them invigorated and recharged and revving to create more mocking concepts to put out to the masses.  I think the reason this is, is because of their attention to detail as well as they are unmatched customer service representatives.  That’s why tell all of my clients, whether you’re looking for full color catalogs, full-color posters, full-color pocket folders, full-color brochures, one to three color printing, or business cards, Preferred Print definitely can do little! And last but not least sent in one of forget that they have a superb graphic design department capable of not just doing a graphic design to your printing materials are also well-equipped in all of the latest web development techniques as well as search engine optimization.

One of the first resources like to tell you about for full color printing is www.freeprintingdirectoryonline.com this is a wonderful resource because it has virtually somewhere in the area 60,000 full color commercial printers in the United States. It’s nice because you can search various different ways, whether it’s by the city’s by the state that you’re in.  Its also very nice unit available to look for possible vendors, if you’re doing something like a road trip like let’s say that there are corporate headquarters that you work is in Cincinnati were you ever trade show that you’re going to be in New York City you can actually search for vendors in those local areas.  So this way, you can get your printing in New York City when you’re there for your trade show run printing it in Cincinnati and then having it shipped to that location. I believe this to be an essential tool for adding marketing director looking to purchase full color printing and/or marketing material for various different reasons.  It also has its listings broken down by specific products like let’s say brochure printing catalog printing full color services direct mailing services one to three color printing always different things are broken down good inside the resources of free printing directory online.com.

I’ve heard this many times over the years that the reason that most marketing and advertising campaigns fails because people are not consistent with their marketing and advertising campaigns. I see this very walked and obviously in the full color printing industry. People come out like gangbusters and talk about how they’re going to send massive amounts of direct mail pieces how they’re going to Mal out somewhere in area 5000 full-color postcards, week after week, month after month. Usually what happens is they come out of the gate very strong and and then stall out because they’re not getting the return on investment that they needed to continue to more could their campaigns. When I tell people when it comes to direct marketing and advertising I tell them that it’s very important to hit the same group of people lease 15 to 20 times.  And secondly it time and time again. I try to burn to the consciousness of every single business owned by the business with that the only way marketing advertising works as a singly brainwashing works it works to frequencies to more people see you in here about you, the more likely they are to make purchases. This goes with every and all marketing materials, I don’t care to do a mass mail is a brochures, business cards, catalogs, I don’t care what your marketing you need to hit them with frequency again and again and again.

One of the things that I’ve noticed from being the full color printing industry for many years is that a lot of client selects we just take their old for lack of a better word crappy designs.  Brochures that they have not made up back in the 1980’s and then go and spend thousands of dollars on having these things reprinted. If you’re going to go out and buy a brand-new full-color brochure or a full-color postcard full-color rack cards and US spend tons of money on full-color letterhead and envelopes.  It’s in your best interests to have a professional graphic designer re work and all of the graphic design and maybe even your logo if it needs a facelift.  If I’ve said it once I say it a million times.  The integrity of your graphic design will ultimately make or break your whole entire campaign.  It’ll make or break every single piece of marketing material that you have higher a quality graphic design firms to take care of all your graphic design needs.