Full Color Printing News

One of the things that I’ve noticed from being the full color printing industry for many years is that a lot of client selects we just take their old for lack of a better word crappy designs.  Brochures that they have not made up back in the 1980’s and then go and spend thousands of dollars on having these things reprinted. If you’re going to go out and buy a brand-new full-color brochure or a full-color postcard full-color rack cards and US spend tons of money on full-color letterhead and envelopes.  It’s in your best interests to have a professional graphic designer re work and all of the graphic design and maybe even your logo if it needs a facelift.  If I’ve said it once I say it a million times.  The integrity of your graphic design will ultimately make or break your whole entire campaign.  It’ll make or break every single piece of marketing material that you have higher a quality graphic design firms to take care of all your graphic design needs.

One of the companies that I do a lot of work with www.preferredprint.com sells bulk color printing. Usually what this refers to is that when you order or something like a full-color postcard or a full-color catalog.  Rather than purchasing these things in small quantities of 500 or a 1000 you buy them in quantities of 5000 units and more.  When you figure from the standpoint of even something as simple as buying a full color business card lets set if 1000 business cards course you the consumer $99. Preferredprint.com sells you that same product for 5000 units for $125.  It doesn’t take a rocket scientist to figure out that once you go through 1000 cards and unique order another one you just pay twice the amount for the same full color business cards.  And over the course of the next four reorders you’ll paid a total of $500 for those business cards or you can purchase for only $125.  The same thing goes when you order something like a full-color rack cards or full color postcards, as well as full-color brochures.  This is why it’s also sounds a little bit crazy, but it’s actually cheaper for you to buy four color process printed material than it is for you to buy 1,2 or 3 color printing is crazy.  The sound of four color printing is actually cheaper.

Things you don’t see a lot of people doing anymore nowadays is to me, leave behind a nice pen.  I think you’re going to see a big come back at the level of promotional products. I know that even my company and another to full color printing company specializing in commercial printing as well as graphic design and web design.  On looking to create a nicely behind so when I go out to see potential clients I can put something on the deaths that they will have for many years to come.  I guess the big trick is to figure out a way to do this and still keep the course per unit down.  But yet still having a value to the client that they see that value and then has them hold onto it and also talk to it and show the friends and family members, as well as colleagues. Another thing that is a pretty cool leave behind is to come up with a creative marketing piece.  Usually I tell people good way to do this is to use something that has to be die cut it as well as may be some foil stamping and a boy saying something that people don’t see every day anymore.  It obviously helps if you have a talent a graphic designer to help you come up with a creative side of your marketing pieces.  Sometimes this can be something as simple as a really creative full color business card.

In my years of being involved in the advertising industry, as well as the commercial printing industry.  I’ve come across very us different companies that have done such an amazing job at the level of marketing and promotion through various different mediums such as direct-mail, radio, TV etc. one of the stories that I like to tell people is that Coca-Cola was so successful in marketing a product that people have actually took on that product and its became a reality in our marketplace. Most people don’t realize that the Santa Claus that everybody looks to Lynn tells the children about and all the people in Macy’s and Norstrom’s season has face of Santa Claus was actually in marketing and advertising campaign that Coca-Cola ran well over 60 years ago.  Imagine being able to come up with the logo as well as a brochure, catalogue, letterhead & envelope or business card for that matter that would last the test of time. There’s not many things that have been built in the United States in the past 20 years that have been such an icon that I’m not aware you go no matter what you do everybody knows about that business. At that one of the best things that we can do to have the creative juices flowing is to take a trip back in time and see what others did before us or four floors at the level of direct marketing and mail campaigns at the level of TV and radio.  Who was in that longer are that most people either had won two or three color printing to market their company.  Now we have these high-end full-color brochures, catologs, business cards, and use these products in your direct-mail campaigns and direct marketing campaigns.  Create flyers that actually have people actually reach out and call you.

I’d been in communication with preferredprint.com talking to them about the latest and greatest in full color printing technology.  And I guess they as most companies that offer a full color printing and graphic design services have told me how they started to move into new product lines. I know that they’re now doing things like building big e-commerce website. As well as doing search engine optimization, which there is been a tremendous amount of growth in the last year. One of the things that they were Tony that they’re about to start doing on their full color printing website was debuting one of the newest plug-ins for e-commerce and regular HTML websites in the last year. They’re calling it website videos. Website videos are very interesting medium and marketing concept for your average humdrum website. It allows potential customers to come to your website and actually have a little commercial about the products and service you are offering. And if any company needs to cut down on the terms and jargon and getting out to the clients in layman’s terms, it’s a commercial printing industry.  I know what this website video commercial they’re going to pushing very seven products like postcards, pocket folders, graphic design services, letterhead and envelope, and many more products to say the least.

If you have been a company in the marketplace purchasing full-color printing in the last five years, and you’re probably very familiar with the word gang run printing. This has been a very popular way of doing full color printing, and this trend has been very popular in the last four years. This is been so popular that it’s come to the point that if you want a short run for color print job chances are it’s going to be on a gang run form. Essentially outworks as they take 15 to 30 different clients in gang them all onto one form. Then they take that same form in around 5000 sheets and they cut down each individual customers job, box them separately and then ship them out to all different clients around the country.  The only problem with this is that the callers can never really be exact in any given job. They can only go for what they call pleasing color, because they can focus on any one particular job than it would have all the colors on the various different jobs come out inconsistent. But they have truly funny about this is that people put in jobs like business cards, which they end up paying, somewhere an area of $99 for 5000 full color business cards. And then they want them to be a agency quality. This sounds a lot with the post cards as well go by 5000 full color postcards for $225 and then expect those to be agency quality. This is what I try to explain to customers on a regular basis.  You cannot get agency quality work from in gang one print job. If you want high quality ad agency printing.  Then you should run the job all by itself. This is only way to get off high quality of full color printing. This sounds a lot even believe it or not with companies that are graphic design firms.  You’d think they would know by the effectivetheyaregraphicdesignfrom.

I’ve been in the for lack of a better word, full color printing industry for the last 20 years of my life. When I was in my late teens and early 20s I was in the industry purchasing. I have to say that it’s changed quite a bit since those days. Back then, we didn’t have any fancy computers and basically all of the typesetting was done by hand and mechanicals and actually have a shot with a camera and burned into a plate.  Now everything is done on computers and digital files.  We no longer have to run this back and forth to the commercial printers we actually do send things either to via FTP sites or e-mail. Etc. print job taking you somewhere in Aries a week and a half to two weeks.  It’s now done within 24 to 48 hrs..  The other thing that has changed quite drastically is the price.  Back when I used order flyers is very common to pay $700-$1000 to 5000 full color postcards. Now I’ve seen them as low as $150 to 5000 full color postcards. It doesn’t take a rocket scientist to figure out together do a hell of a lot of postcards at $150 to make what you could’ve made at 700 or $1000. The other thing this changes the actual consumers knowledge of full color printing. The thing that’s funny as is really no such term full color printing.  It was basically bastardize because people didn’t really grasp the concept of full color printing all better known as for color process. So people start using the term full color printing to describe what looks like full color or looks like a photograph so that term was common taken from what’s called for color process. People use terms back then, like off set printing. People knew which sheetfed printing was as well.  This terminology is not used very often anymore, although maybe it should be used more often.  Nowadays a lot of stuff is going digital, which is basically a glorified way of saying a color copy machine. This is allowed people toward a full color brochures as well as full color business cards and full color catalogs and not order such quantity.  You can order min Mondays and Tuesdays now because of the color copy machines.

Simas sounds like the introduction to a funny joke. The truth of the matter the difference between a full-color business card and a black-and-white business card is a hell of a lot. A black-and-white business card and most of the time shows that your day underfunded as well as unexperienced company. More importantly it is so inexpensive into the ever-increasing technology in the printing industry that to have anything other than the full-color business card is pretty much embarrassing.  There are so many different companies out there offering these business cards at such a dramatic discount it’s silly to have nothing but the best.  I know that preferredprint.com give you a euro it’s www.preferredprint.com offers 5000 full-color business cards starting as low as $125.  I want to sound rude but if you can’t afford $125 the restaurants of the business cards and we should think twice about continuing in business. They also offer a 5000 full-color postcards starting as low as $225 again these are very good and competitive prices and it’s such a small investment to not have them is a shame. Do yourself a favor and call his company is soon as you possibly can the telephone number is 1-800-329-0005. And for extra credit just tell them that Joe sent you.  They’ve got a really amazing group of graphic designers as well from the state and I think they’re five full-time graphic design is on staff. The customer service is also the best I’ve ever experienced in the printing industry. When the sales reps name is Mark Murray. He is definitely one of the people you should ask for when calling preferredprint.com.

One of things that I like to do from time to time is just to get out in the real world is doing some hand-to-hand distribution amongst the tens of thousands of people at travel by your workplace in any given day.  I was tell people try to find a high traffic area that has thousands of people walking around preferably 5 miles square radius from where you businesses. Go out there with a great little wine may be some type of small offer what they call fro a deal just to get people interested in your products.  Go out there and to start doing hand-to-hand distribution to people as they walk by talking to them about what it is that you can do for them and how you been so successful with other people’s businesses throughout the years. This to me some of the most effective marketing at somebody can actually do. Instead of hiding away in your office go out and meet people network socialize. This is the thing that most people resist most but it’s the single thing that can have you get the biggest results for your company to the smallest investment.

This is some years ago actually came up with a cool promotional idea which ended up producing witch and the producing for me.  I went out and purchased 5000 pieces of bazooka bubblegum and I made up a little fly that was the size of a bazooka bubble gum wrapper. Then when I did was I physically peeled off each individual sticker and place them around the actual piece of bubble gum. This is one of those things where I just walked around and I distribute these things by hand and distribution promoting his upcoming event. It was such a hit that grand opening of the event produced 1800 people. Another friend that I saw another person do sometime prior to that was a creative small little flyer with a lot of copy on it. Know what they do is put a hole on the flyer and attached a small magnifying glass to it so you could pull a magnifying glass back and recall information that it had on the flyer. My personal experience when it comes to any type of direct marketing or mass mailing. It is very important to be creative and more creative the better. A bigger problem now is that people want a quick fix marketing and promotion a box. The problem is that everybody has the same box and they keep hitting the same groups of people again and again with the various products. you know the same garbage in garbage out. Now in the new year of digital printing and click printers. It’s easy to get volume of literature at inexpensive price. But sometimes less is more.  You can actually go further with a piece that is actually 12 or three color printing than you can with something that is four color process. Create a business card that will last a lifetime. In my opinion it’s worth it to spend $250 more on a high-end high color full-color business card than it is to try and get something put together on the cheap.  This goes for full-color brochures to full-color catalog stood full-color pocket folders and really doesn’t matter what it is that you printing take your time get a quality graphic designer and do right be creative.