Full Color Printing News

One of things that I like to do when I’m creating a strong call to action for some type of marketing piece such as a full-color postcard, full-color catalog, full-color brochure or, full-color pocket folder.

What I like to do generally suppose a question such as -

need business?

This is the headline that I like to use one on looking to get someone’s attention.  I feel as if I can get someone’s attention with a headline and there’s a good chance that they may read into the ad.  If they read into the ad is a good chance I may just catch them.

And the thing about asking a question as it actually ends up entering the subconscious of the person that you’re asking a question to when they may just need exactly what it is that you’re offering at that moment time.

One of things that I noticed over the years when I’ve tutored various different commercial printers is they actually follow their own advice. What I mean by this is very often there in a position to pitch various different companies on various different marketing products. These products may vary from full color postcards to full color catalogs full-color pocket folders, etc. I sat and then I sat in on various different color printing companies and heard them discuss with clients various different things that they can do to increase their sales. By using these various different full-color products.  The thing is you would think that a full color printing company would actually utilize their own advice.

How often have you heard the advice do as I say not as I do.

I have to tell you over the years I have very often unconsciously done exactly just that.

See the thing is is that as a general manager, the CEO of a major printing company you’re able to see various different clients come in with various different ideas purchase things like full color catalogs.  Sometimes in the upwards of 45,000 units, and then turn around and do a direct mail piece, mailing out all 45,000 units, and with the right mailing lists, a company with the right creativity of that full-color catalog.  Their sales explode.

Nobody could come up with a better concept for four color printing than a commercial printer could this to me is obviously yet we and the commercial printing industry are busy doing work for other people.  And we almost never get around the time to doing the marketing that we need to do for ourselves.

One of the things that I’ve had my various different printing clients take on is to monitor how well their advertising and marketing is doing for them?

These are the techniques that we use to monitor all marketing pieces.

1.) One of the things that we use on a regular basis is we use a sheet of paper, which is referred to as a tick sheet.

The weighted as she works is that there is some different boxes where you can basi - cally put a checkmark next to.

The various different boxes have words next to him such as where did the client hear of your business from - and then basically you boxes next to that question, where US online through the search engine and many are the various different search engines next such as Google, Yahoo and MSN.

Then you have another box where it’ll say from a direct mail piece - one of the things I do is when I do direct mail pieces such as postcards I put a codon mail like a promotional code 175×35 this promotional code will allow me to figure out what direct mail piece they were calling on and then I’ll put a check next to the various different mail pieces that I’ve sent out.

The idea behind this is this where you can actually test and measure the direct mail pieces as well as whatever you’ve done for your company for search engine optimization as well as paper click advertising this way you can actually see what your return on investment is.

The more you do this, the more that you’ll be able to find out which marketing is actually working for your company, which is not.

As if there hasn’t been enough changes to color printing in the last  12 months.  It seems like we’re headed for some more changes. Here the things that need to be thought of when you’re selling printing across state lines.  Since fuel charges have been on the rise, various different carriers such as UPS FedEx Yellow Freight etc, have been increasing the shipping charges.

One of the things that I like to suggest some I full color printing manufacturing companies is to use a selling approach that will hopefully diffused objection of paying for shipping. What may customers calling up looking for various different printer products and one of their argument is as bike purchases from you and I live in Arizona and your businesses in Fort Lauderdale.  The price and the shipping is not to make it worth while for me to order this printed product from you I will order from a local company or local printing firm to get that product. This is the rubato I like to use.

Being that the fact you are located in Arizona.  One of the things that you say when purchasing from our local printing company here in Florida, does you don’t pay any sales tax.  Being that are printing us at such a low rate than you could possibly purchase locally and that save you money won’t turn.

I find this to be a very effective way to move through that objection of not wanting to purchase from an out-of-state printing company.  Because the increasing course of shipping.

This is a very effective thing to do, whether you’re selling full-color brochures or full-color catalogs. Virtually you can use this for all of your color printing services that you offer is for  all the resistance.  Potential clients may be using to get out of purchasing with you.

 You can also use this in your marketing that you send out nationwide that when they purchase from you they save sales tax.

I was serching around google look for a place that I could get some good qulity color postcard print and I ran into a website that had both great color printing for great pricing. The URL is www.preferredprint.com/printing/Florida/Fort_Lauderdale.html 

I was very impress with both there expertize and knolage. I would tell any one to give them a try. I know that they also do both 1,2, and 3 color printing if you are looking for that.

A valuable printing product that is often overlooked in the merchandise hang tag. A hang tag can be used by any manufacturer, wholesaler, or retailer for their products, including clothing, apparel, accessories, gifts, and much more. For a full color hang tag, please call 1-800-558-1017 or visit http://www.preferredprint.com/.

I think one or more challenging things to figure out over the last few years is what type of machinery would one by when trying to leverage themselves in the full color printing arena. It is been my experience over the past 20 some odd years in this arena of full color printing.  That is been more challenging over the last five years actually picked a piece of equipment that you might be able to use the next 10 or 15 years.  By riding out that equipment until it is completely paid off, and you’d be able to leverage it out and purchase another piece of equipment. The problem is when you go to buy a piece of commercial printing equipment and it ends up being outdated within three to five years, if you’re lucky. The use disadvantage.  I piece of equipment, it’s probably worth 35 to 40% less than what you paid for. I have to tell you that this makes it a very challenging situations you looking to leverage out of one piece of equipment into another. I wish I could give you some type of a silver bullet or a magic wand that would make you immune from these choices, but the truth is that I can’t. My advice to you before you purchase any of this equipment that you do the due diligence to make sure that nobody is coming out with a piece of equipment that on making your is obsolete with the next three years. A lot of companies have made the decision to make the goal of the commercial printing industry is brokers.  Rather than commercial printers themselves. One of the companies that I do some counseling for www.onetwothreecolorprinting.com this company has made a decision to outsource all of its 12 and three color printing rather than trying to print in house for the simple reason that what they can actually buy cheaper from a company that’s been around for 20 some odd years.  And that owners will or equipment outright selling offset printing to the trade only that it would be for them to employ a commercial printing mechanic to produce their work internally.  The other thing that’s important in my opinion is to find a niche within the commercial offset printing industry.  Such as there is some companies out there that specialize in all they do is full color business cards. Some companies may specialize in just doing catalog printing. Other companies will put all their aphids and marketing in two producing just full color flyers. Some of these companies won’t even have their own graphic designers on staff, everything needs to be sent to them and what they call art ready, and/or artwork supplied. In my opinion.  I think your best taking a specific niche and doing some direct mail marketing and marketing and promotion to those groups of people.  Some other companies not only will they go after a niche market as far as product is concerned.  But they will also go after specific industries like just printing for Christian churches. They will go after the financial institutions and looked to be a specialist in that particular industry.

I have been around and involved in the full color commercial printing industry for well over 25 years.  I guess this makes me what they would call a trained professional after all I have been earning well over six digit personal income and have created and business tens of millions of dollars over the last 25 years. Some years ago when I first was introduced to the full color printing market place as a person purchasing full color printing for my own events. I started out as a nightclub promoter and I would order for color printing from a commercial printer located in Manhattan.  Over near Spring Street and Van Damme. The thing I was able to find out, back then was how form printing worked, better known as gang run printing today.  Nowadays, almost all a full color printing that you purchase on any given day is done by a gang run printer. Back then, very few printers were actually involved in production in this way.  And if you want to buy something like 5000 full color postcards you’d end up paying someone area for upwards of 700 to well over $1000 for 5000 full color postcards. Now for product is even more superior than that, based on technology in the sheer volume and competitiveness of this particular industry the commercial printing industry.  That same product can be easily purchased phone anywhere in the area of $150 to someone area of $325, which I have to tell you this is significant discount from where once was. One of the companies you have heard about from me many times before is www.preferredprint.com This company offers a variety of full color printing at virtually wholesale printing prices.  It’s a definitely worthwhile time to give them a hard look to see what they have that minefield to help you in the future your commercial printing needs.  So whether it’s 123 color printing or something that may be a bit more coarsely such as full color catalogs, full-color brochures, full color business cards, full-color letterheads in envelopes.  They also dual wide variety of promotional products, and I know that they also carry a full line of mailing equipment.  So they’re able to fulfill all of your direct mail and marketing needs.  They also have a full staff of graphic designers.  I believe that the Rall running state-of-the-art G5 Macintosh computers.

One of the websites that I would like to write about today is called www.freeprintingdirectoryonline.com this particular directory has virtually every single full color printing company in the whole continental United States. What’s really great about this directory is that you can search by very us different categories such as city state as well as by company name. It also has the vendors set up in such a way that it actually shows in that listing one is that the company specializes in.  For example of the company does full-color brochures is listed on the full-color brochure section in the directory. And if the company specializes in full color business cards than it will be located in the business card printing area and the director. I think you’ll find this to be a tremendous resource when you are shopping your full color commercial printing.

One of the websites that I would like to showcase that offers full color custom labeled water bottles is www.preferredprint.com I had sent some customers that were looking to do a trade show.  Not that long ago over to them and they were very happy with not only the quality of the label that was produced by the graphic designers at preferredprint, as well as the water itself. My client had said that they were very impressed with the quality and taste of the water. I believe the client actually created not only label with their logo on it, but they also had a coupon on the side of a label that was a $500 coupon for anybody who handed in the label with the purchaser of the new job. The link to go to the page directly is http://www.preferredprint.com/custom-label-bottled-water.html this will actually bring you directly to the page that does all information necessary for you to order a custom water bottles directly.