Full Color Printing News

I have been around and involved in the full color commercial printing industry for well over 25 years.  I guess this makes me what they would call a trained professional after all I have been earning well over six digit personal income and have created and business tens of millions of dollars over the last 25 years. Some years ago when I first was introduced to the full color printing market place as a person purchasing full color printing for my own events. I started out as a nightclub promoter and I would order for color printing from a commercial printer located in Manhattan.  Over near Spring Street and Van Damme. The thing I was able to find out, back then was how form printing worked, better known as gang run printing today.  Nowadays, almost all a full color printing that you purchase on any given day is done by a gang run printer. Back then, very few printers were actually involved in production in this way.  And if you want to buy something like 5000 full color postcards you’d end up paying someone area for upwards of 700 to well over $1000 for 5000 full color postcards. Now for product is even more superior than that, based on technology in the sheer volume and competitiveness of this particular industry the commercial printing industry.  That same product can be easily purchased phone anywhere in the area of $150 to someone area of $325, which I have to tell you this is significant discount from where once was. One of the companies you have heard about from me many times before is www.preferredprint.com This company offers a variety of full color printing at virtually wholesale printing prices.  It’s a definitely worthwhile time to give them a hard look to see what they have that minefield to help you in the future your commercial printing needs.  So whether it’s 123 color printing or something that may be a bit more coarsely such as full color catalogs, full-color brochures, full color business cards, full-color letterheads in envelopes.  They also dual wide variety of promotional products, and I know that they also carry a full line of mailing equipment.  So they’re able to fulfill all of your direct mail and marketing needs.  They also have a full staff of graphic designers.  I believe that the Rall running state-of-the-art G5 Macintosh computers.

One of the websites that I would like to write about today is called www.freeprintingdirectoryonline.com this particular directory has virtually every single full color printing company in the whole continental United States. What’s really great about this directory is that you can search by very us different categories such as city state as well as by company name. It also has the vendors set up in such a way that it actually shows in that listing one is that the company specializes in.  For example of the company does full-color brochures is listed on the full-color brochure section in the directory. And if the company specializes in full color business cards than it will be located in the business card printing area and the director. I think you’ll find this to be a tremendous resource when you are shopping your full color commercial printing.

One of the websites that I would like to showcase that offers full color custom labeled water bottles is www.preferredprint.com I had sent some customers that were looking to do a trade show.  Not that long ago over to them and they were very happy with not only the quality of the label that was produced by the graphic designers at preferredprint, as well as the water itself. My client had said that they were very impressed with the quality and taste of the water. I believe the client actually created not only label with their logo on it, but they also had a coupon on the side of a label that was a $500 coupon for anybody who handed in the label with the purchaser of the new job. The link to go to the page directly is http://www.preferredprint.com/custom-label-bottled-water.html this will actually bring you directly to the page that does all information necessary for you to order a custom water bottles directly.

One of the first resources like to tell you about for full color printing is www.freeprintingdirectoryonline.com this is a wonderful resource because it has virtually somewhere in the area 60,000 full color commercial printers in the United States. It’s nice because you can search various different ways, whether it’s by the city’s by the state that you’re in.  Its also very nice unit available to look for possible vendors, if you’re doing something like a road trip like let’s say that there are corporate headquarters that you work is in Cincinnati were you ever trade show that you’re going to be in New York City you can actually search for vendors in those local areas.  So this way, you can get your printing in New York City when you’re there for your trade show run printing it in Cincinnati and then having it shipped to that location. I believe this to be an essential tool for adding marketing director looking to purchase full color printing and/or marketing material for various different reasons.  It also has its listings broken down by specific products like let’s say brochure printing catalog printing full color services direct mailing services one to three color printing always different things are broken down good inside the resources of free printing directory online.com.

Obviously as time goes on more and more people are interested in purchasing printing on recycled paper. Another thing that is becoming very popular is using soy-based inks. I know that preferredprint.com does use a calm post based paper, which is not 100% recyclable but it does have a persona to recycled paper in the paper in it. The bottom line is as time goes on more and more printing companies are going to have to get on board in the green printing techniques.  Unsure the full color printing industry is going to come and embrace this whole movement.  This is a very important thing is, what’s the marketing and advertising of the full color printing companies as well the system and they can all stand behind and move forward toward.

I’ve heard this many times over the years that the reason that most marketing and advertising campaigns fails because people are not consistent with their marketing and advertising campaigns. I see this very walked and obviously in the full color printing industry. People come out like gangbusters and talk about how they’re going to send massive amounts of direct mail pieces how they’re going to Mal out somewhere in area 5000 full-color postcards, week after week, month after month. Usually what happens is they come out of the gate very strong and and then stall out because they’re not getting the return on investment that they needed to continue to more could their campaigns. When I tell people when it comes to direct marketing and advertising I tell them that it’s very important to hit the same group of people lease 15 to 20 times.  And secondly it time and time again. I try to burn to the consciousness of every single business owned by the business with that the only way marketing advertising works as a singly brainwashing works it works to frequencies to more people see you in here about you, the more likely they are to make purchases. This goes with every and all marketing materials, I don’t care to do a mass mail is a brochures, business cards, catalogs, I don’t care what your marketing you need to hit them with frequency again and again and again.

One of the things I like to tell people on a regular basis is that what used to work in marketing and advertising and direct-mail campaigns 5 years ago is not prudent today.  So many times people get into a habit over the years of doing specific marketing techniques, and they think that that’s what’s going to continue to bring profits in today’s ever-changing highly competitive commercial printing industry. The fact is that what worked five years ago definitely has no bearing in today’s marketplace. Direct mail campaigns that use to be successful and having 3%maybe even 5% returns are today nonexistent.  This is why and my opinion need to become louder and bolder across the board in every single advertising medium available today.  One of the things that I have seen many come please do and do very successful is to work hard at search engine optimization coming up in all the major search engines such as Google, Yahoo and MSN. My marquee clients that I do our work with and consulting is www.preferredprint.com this company in particular has really done a fantastic job at the level of search engine optimization and really cashing in on the Internet boom. I was at their office earlier today and they had a sale come in for NCR forms that was some one area of $1600. I have to say what an amazing sale was very proud of the owners and the management team to see that they’ve created a successful online store that people can shop at 24 hours a day seven days a week.  They have not stopped there by the way, they also have various different online printing stores under various different names competing over various different marketplaces. I never thought that I would say, but it’s actually probably more cost-effective for this company to do Internet marketing than it is for them to actually print of their own full color postcards into a mass mail it across the country to various different vendors and customers. Don’t get me wrong, if you have a nice full-color brochure and you want to mail it out to some existing client base.  I think that’s very important for the days of canvassing doing mass malice to various different companies that you don’t even know is really becoming a thing of the past.

One of the things that I counsel my full color printing clients on doing on a regular basis is doing direct mailers using jumbo postcards. When I speak of jumbo postcards on talking about the biggest possible postcard that you can Mal before the postage increase.  The sizes postcard is 6.5 x 11. This is the biggest letter size pieces that you can mail out before they charge you for what they call flat, which is a lot more money and postage.  You’d be surprised how many clients.  I meet have a vast databases of potential clients and existing clients are they done business with over two years that they’ve been in business themselves.  And they never In that marketplace. So fine that we as companies always spend time in getting new business and we don’t work with the business you are a have. The one thing that also impress upon my clients is that it’s very important for them to have the piece designed by professional graphic designer. I always tell in the integrity of your design will ultimately make or break your home mailing campaign.

Things you don’t see a lot of people doing anymore nowadays is to me, leave behind a nice pen.  I think you’re going to see a big come back at the level of promotional products. I know that even my company and another to full color printing company specializing in commercial printing as well as graphic design and web design.  On looking to create a nicely behind so when I go out to see potential clients I can put something on the deaths that they will have for many years to come.  I guess the big trick is to figure out a way to do this and still keep the course per unit down.  But yet still having a value to the client that they see that value and then has them hold onto it and also talk to it and show the friends and family members, as well as colleagues. Another thing that is a pretty cool leave behind is to come up with a creative marketing piece.  Usually I tell people good way to do this is to use something that has to be die cut it as well as may be some foil stamping and a boy saying something that people don’t see every day anymore.  It obviously helps if you have a talent a graphic designer to help you come up with a creative side of your marketing pieces.  Sometimes this can be something as simple as a really creative full color business card.

In my years of being involved in the advertising industry, as well as the commercial printing industry.  I’ve come across very us different companies that have done such an amazing job at the level of marketing and promotion through various different mediums such as direct-mail, radio, TV etc. one of the stories that I like to tell people is that Coca-Cola was so successful in marketing a product that people have actually took on that product and its became a reality in our marketplace. Most people don’t realize that the Santa Claus that everybody looks to Lynn tells the children about and all the people in Macy’s and Norstrom’s season has face of Santa Claus was actually in marketing and advertising campaign that Coca-Cola ran well over 60 years ago.  Imagine being able to come up with the logo as well as a brochure, catalogue, letterhead & envelope or business card for that matter that would last the test of time. There’s not many things that have been built in the United States in the past 20 years that have been such an icon that I’m not aware you go no matter what you do everybody knows about that business. At that one of the best things that we can do to have the creative juices flowing is to take a trip back in time and see what others did before us or four floors at the level of direct marketing and mail campaigns at the level of TV and radio.  Who was in that longer are that most people either had won two or three color printing to market their company.  Now we have these high-end full-color brochures, catologs, business cards, and use these products in your direct-mail campaigns and direct marketing campaigns.  Create flyers that actually have people actually reach out and call you.