Full Color Printing News

As a mention to you before one of things that were starting to do with inside our full color printing company is to put some type of printed material in every single box, that is leaving our facility headed to one of our existing clients.  The more competitive marketplace becomes a more innovative, you have to be to find out ways that you can actually create free opportunities for you to distribution and get your various different promotional and marketing pieces into the hands of potential and existing clients. I know that we will be supporting a full-color brochure into all of the boxes leaving our facility as well as stapling a business card from the appropriate salesperson.  Cared is selling 123 color printing or Jacuzzis you have to create a frequent flyer program or frequent shopper program.

This is going to be the wave of the new future.  When you think about it.  The volume of paper that commercial printers are taking down on any given day is estimated to take up miles of forest.  This is why it’s so imperative for this industry in particular to go green.  The more that the consumer request this or as a matter of fact demands it is what they need to spec out there jobs to sooner this will become a reality.  I believe that they innovative, full color commercial printer will get in front of this going green which will give them a competitive edge in today’s ever-changing printing industry. I know that www.preferredprint.com uses a mix between new and recycled paper. The paper that they are expecting all the jobs of the beast 80% of recycle compost within their paper. So whether you’re printing a one, two, or three color job.  Whether it’s a pocket folder, catalog, flyer printing, or a poster print job.  It needs to be on the least at the Ben minimum 80% compost recycle Paper. and actually really looks good as well  if you do a business card on 100% recycled paper gives is this really nice rustic look, which is a very different than what you see today on your average full color business card print job.  I believe his wallet this really creates a big marketing advantage when you can play this up that your company is getting behind all of the newest green technology.  It also looks really good on letterhead and envelope as well.

If they were ever an industry need of a jumpstart.  It’s the printing industry. Commercial princes and been around for many many years that’s to good news. The bad news is, commercial full color printing has been around for many many years. Anytime and initiates used to doing business a certain way, they become very resistance to change. The reason that I’m so present to this is because I’m watching this industry as a whole not backing various different things that keep changing in today’s marketplace. First of all the Internet is the most powerful thing to hit this industry, and every industry for that matter in the history of business. This is also had some good repercussions as well as bit repercussions. The other thing that the full color commercial printing industry is not embraced a lease from my perspective is going green. This to me is an absolute must. And the more that I think about it.  The more that I realize the commercial printers that embrace this whole glowing green technology will be the four front-runners of the commercial printing industry.  The other industry that can really make a difference is the graphic design industry requesting inspecting all recycled paper on the wall of their new design pieces that they are now pushing out. As far as I’m concerned, whether you’re printing a full color business cards, or a full-color postcard.  The job needs to be a specification in my opinion on quality recycled paper.

Are very few industries have been it is hard and had the potential grows much as a commercial full color printing industry. As you have seen so many times over the last 10 years companies and been able to come out and position themselves to Thursday for marketing techniques such as paper click advertising, as well as search engine optimization and affiliate programs. By using these various different marketing techniques there been a slew of different companies that have been able to take over just about entire marketing shares. The good thing about the Internet is that you can be seen throughout the whole entire world provider your website is correctly optimize for search engine optimization and then as well as a well thought out pay per click marketing campaign. This particular proposition deftly has good news bad news properties within it. And here’s the good news within a click of a button millions of people are actually able to find your website to the very stiff and search engines. But that is also the bad news. Because everybody has been able to come across your to the Internet.  Most times things that make you different from your competitors is to be able to give the client more product for less money. So let’s take a look at this for a second if my competitors offering 5000 full color business cards for $150. than I can turn around and offer a 5000 full color business cards for $125.  And then another big commercial printing company sees that company a is or from $150 for full color business cards and company be is offering $125 for full color business cards.  Then they come out more for 5000 full color business cards for $99 and then kick in free shipping as an added perk to the client. So doesn’t take long to figure out that as a result of the Internet.  Many many businesses have become commoditized. So for a company to have longevity as well as profitability is imperative for a commercial printer to distinguish itself from his competitors. I think this is why so many companies have chosen to go niche rather than mainstream. The more niche to product, the more it’s in demand. So as far as I see it.  That’s the real question that needs to be answered is how far can you sway away from what your competitors are doing.  And then at that point just about exploiting those products and services, out into the world.  This information has no boundaries in any products, and she reported in to every and any product that relates to, marketing promotion full color printing, catalog printing, direct mail services, presentation folders, full color flyers, Brochure Printing, Color catalogs.

When most people think of marketing.  They think of pushing a specific product in various different ways such as full color catalog printing, full-color brochure printing, color flyer printing, color postcard printing. Generally when using these various different products you’ll push a specific event, and/or a specific special that you are running for a limited time only.

I do think that when most people think a promotion they think more at the level of branding. You see various different con parties do this such as Geico, Coke Cola, HP etc. this is more to make consumers aware of the product through frequency. It generally is not pushing any specific product or any specific event.

I personally think that there is marketing materials that if done correctly.  You can pursue both branding as well is taking advantage of promoting any specific events that you may look to promoting near future, as well as pushing any specific product that you may have a surplus of as well new product launches.

You can also use a grass roots promotion or do both as well. One of the things I used to do when I was opening up a nightclub years ago.  If it was a grand opening of a new location.  What I would do about a month and a half prior to actually putting out the grand opening color flyers.  I would start to distribute teasers. The way that this would work as are actually create a flyer that would just have the logo on it and then it would say something to the effect is coming. I remember I did a 40 few ars ago called industry in Island Park Long Island. In a month and a half before the grand opening I put out these teases that said industry is coming. There are no telephone numbers, no addressed nothing that would have people realize what the specific event was more or less like a secret for people to try and figure out.

Then three weeks before the actual events I would start a massive Blitzkrieg. I would order someone an area of 50,000 full-color flyers.  Usually these would be somewhere in the area of a 4 x 6. I would distribute these everywhere. I would also send out press releases, as well as have people calling my mailing lists and creating VIP Flyer parties. It was not uncommon for an event like this for its grand opening night to do someone an area of 1500 to 2000 people.

So when you think about why can’t you do the same type of technique for virtually any business for any grand opening.

You also have the ability to this same type of thing through an e-mail blast type teaser followed up then with a full color postcard in the mail promoting the actual event. This is obviously what’s known as a marketing next, the more impressions that you can put them from the client the more likely you are to actually in sure your actual sale.

Another technique that I like to use is to order a full color rackcards and put them in a clear Lucite plastic holder on the different desks of the hotel managers, as well as hotel lobby entrances. He’s also work well in high traffic retail locations.

And last but not least another great technique that I like to use is to order some large full-color posters.  Usually those of a 24 x 36 and tape goes up in various different places.  Obviously high traffic places to promote my events, whether it’s a retail outlet or the grand opening of a nightclub.  Effective way to do some marketing and promotion for your company.

This is a very good way to get some free marketing and promotion out there for your company. As well as a practice that I’ve been doing probably for last 8 years in my own full color printing and graphics company.

If you print it tag it!!!!

One of the things that we do on virtually every single printed material that leaves are factory we tag. What this means is we put a small tag on the bottom of all of our printed pieces that say where it came from our website address, as well as our 800 number. It’s very similar to when something is made in China or its main Japan.  Product is stamped with it meaning its place of origin, where is made.

 This is the way, there are tag looks –

Need Printing???  www.preferredprint.com 1-800-329-0005

this tag generally appears on every single printed product that we produce from our full-color pocket folders, full color postcards, full-color brochures as well as our 1 and 2 color ncr forms.

 One of the things I do on a regular basis is walk around my office and speak to my graphic design is an estimate they’ve tagged their designs. My slogan is, if you’re working on and you’re designing you should put design imprinted with an 800 number and where they can contact you if they would like to purchase your product.

That’s why resist my people and answer the phone the police find out whether people came from the bases on how advertisements. Did they find us on the Internet when they were searching for a full color printing. Or did the person pick up a postcard that they received in the mail from a direct marketing campaign. Or did they pick up a flyer that they got on their car from a full-color flyer from a nightclub. You’d be surprised how many people call us after picking up one of our customers flyers and then contact us to actually get their next full-color printing job.

This is one of the ways that we keep her advertising course down we can pass that savings to the consumer.

One of the things that I like to do as an owner of full color printing company is to consciously train my salespeople or customer service people as we like to call him today. Is that constantly speak to them.  In regards to up selling clients on various different printing products.

One of the things I like to point out to people on a regular basis is we have to sell 5000 full color postcards for $99. The thing you have to get is when we sell 5000 full color business cards for $99 were actually losing money, if that’s all they buy. But the thing is we know something that the average consumer doesn’t know.  We know that when someone comes in on a deal for 5000 color business cards.  More times than not, they don’t usually get those 5000 business cards and hit the road. They end up spending on average, probably $500 to $2500 dollars. So it doesn’t take a rocket scientist to figure out that it’s a good idea to create some type of throw away as they call it. This is what’s known in the marketing world as a loss leader. Meaning, you lose money when you sell it but by having the customer comes to the door your visibility to upsell him very as different products.

One of the things we’ll do is actually will create a direct mail piece.  This piece may be anywhere from the size of a 4 x 6 full-color postcard to a 6 x 9 full-color rack card. When it comes to direct mail and though I do have to say size is important. The smaller the direct mail piece, the more likely it is to get lost in the now. As a person of those printing and also direct mail services I know that the biggest unit that you can go before the postage ends up making a dramatic upswing is 6.5 x 11, we refer to this as a jumbo postcard.

The other thing that we like to do is if businesses want to refer to his guerrilla marketing.  This is basically a hand-to-hand distribution or are what the refer to his car to car. We usually do is we’ll go to a parking lot in any given place and depending possibly put them on people’s cars or end up doing hand-to-hand distribution to different crowds of people.

Here are some great techniques that will generate more business to your full color printing website.

1.)  It’s important I actually have a website that is search engine optimization friendly. I mention this to people because very often they have websites as they were designed many many years ago and they don’t have the rights code set in place for them to be search engine optimization friendly. I will be happy to also give you reputable company to do your search engine optimization. The name of this company is called www.iconwebsitesearchengineoptimization.com or you can use their sister at website which is called www.iconwebsitedesign.com you can find them at either one of these two particular websites and I find them to be a very reputable company I’ve used them for many years I’ve been always happy with all their work.

2.) Another thing I will help you bring traffic to your full-color printing website is to do various different things such as e-mail newsletters.

The way that this works is you take all of your e-mail addresses that you’ve compiled over years and years of being in business and have won your graphic designers designing e-mail blasts in HTML. Usually it’s a good idea to create some type of special like you 5000 full-color business cards for $99 or something about maybe a full-color catalog for X amount of  Dollars limited time only. It’s obvious that you need to create a very strong call to action memo have somebody want to take you up on your offer.

3.) One of the things that we do in our full-color printing company that has helped us climb up the ranks of  Google, Yahoo and MSN we have affiliated us with various different Free online business directories. One of them that I will be happy to tell you about and I’ve been very happy with the level of service that we have gone from this particular company. The name of this site is http://www.freeprintingdirectoryonline.com/ this particular directory has been very good for us and created a lot of exposure.

4.) The other thing that they offer on this particular directory which I will now get into is actually buying banner ads. The vets can usually can be placed from anywhere from $50-$100 per month. On some of these directories they get anywhere from 10,000 tuneup words of 100,000 hits per month on these different directories.

5.) And last but not least if you want to generate some more business for your printing company what could be better than doing some hand-to-hand distribution of various different markets in your area. And he can expect people to buy printing from you and then you don’t even use your own products to promote your business. I’m a caveat to create a small full-color 4 x 6 postcard and go down to the local malls and start doing some distribution hand-to-hand to the various different business owners.

Over the weekend I went away to a conference in Savanna Georgia. We ended up with a connecting flight in Atlanta, Georgia, and then took a little hopper plane over to Savanna.

As I sat in the Alanna Georgia International Airport.  It was Sunday night, and I figure was somewhere in the area and 9:30 p.m. as I sat down and watched these people walking by me.  It dawned on me that this would be a wonderful place to do hand and distribution. I was digging about it and the more that I thought about the more that I realized that if you were to create a full-color postcard or full-color flyer for that matter, and walked around the Atlanta Airport and did hand-to-hand distribution you could literally within say three or four hours hit people from all around the world. I mean think about it Atlanta Georgia international Airport is probably the biggest airports in the Southwest. So view sat there with some really good high quality printed products such as flyers, rack cards, or any other full-color printed product and did hand and distribution for a few hours you would literally hit a vast amount of various different cities and states through the whole continental United States. How about you but that sounds a pretty inexpensive way to hit tens of thousands of people within hours.  Obviously got the greater a good call to action as well as some very high impact graphic design full color printing direct marketing material.

Full color printing is done so for the Boulder last few years that viewed not to take advantage of the technology bringing down the course of this particular product or medium would be silly. I know that there are very as different companies out there that offer very good deals on full color postcards. One company that I would tell you to go to a drop of the happy chrism happy with the work they’ve done for myself and my other clients over the years is www.preferredprint.com this company has been very consistent over the years, so I always tell people about it. Another lesson I looked at the data running a special for 5000 full color postcards, starting as low as $199. That doesn’t mean that you always have to use a postcard to actually be mailed out because postage can be a very costly proposition over time. Maybe one just print up 5000 in these 4 x 6 flyers into hand-to-hand distribution and very stiff and high traffic areas. Obviously you want to go to places that are going to be beneficial for what it is that you’re trying to market for.