Full Color Printing News

Our world is made of many colors, with innumerable shades and hues, and today thanks to science and technology these precise colors in nature can now be reproduced through Full Color Printing, so as to capture the moment in color and reminiscence our colorful memories.

With Full Color Printing, assorted colors can now be reproduced and displayed skillfully making any existing image come to life; creating an awe inspiring spectacle. Full Color Printing provides contrast and sharpness to any picture, photograph or magazine making the content stand out.

Businesses can captivate their target markets through Full Color Printing, and Print Media becomes three dimensional and impressive, in turn creating more interest and sales.

A Full Color Printer uses “Four Color Process” also known in the printing industry as the CMYK process, which uses the following four colors: Cyan, Magenta, Yellow and Black.

Take out the monotony and dullness by adding Full Color Printing to your advertisements and marketing brochures, and generate more business for your company by making your ads more colorful and trustworthy than that of your competitors.

One accomplished company offering spectacular Full Color Printing is Preferred Print.Com. An industry leader in Full Color Printing and Graphic Design providing customers with high quality Full Color flyers, brochures, post cards, business cards, catalogs, posters and more at competitive rates. With a staff of professional graphic designers this company will finish the work accurately and in a timely fashion. Four Color Printing and UV Lamination are also available. Contact Preferred Printing.com by visiting their online portfolio for samples or call for a free quote at 1-800-329-0005.

Driving sales up in a down market

Businesses today face increasingly difficult decisions with their advertising budgets due to low sales and reduced customer response. It is very typical to see businesses stop advertising when the economy is down and cash flow is tight. I recommend my clients never stop spending altogether in a down market, but rather adjust how and where they spend.

Companies that stop spending altogether in a down market are forced to start fresh when the market improves. On the contrary, companies with the wherewithal to adjust their spending will weather the down market, having an edge over the competition by being aggressive sooner when the market does improve.

With so many options to a business owner it is not easy to decide how to adjust spending. That’s why traditional media like direct mail are back in style in such a big way.

Once you determine direct mail is right for you the next step is to choose a firm to work with who can help you with your campaign. A successful direct mail campaign includes several factors including design, offer, target, cost, etc. I spoke with national full color printing and graphic design company Preferred Print on the subject.

I first asked what trends were emerging in the full color printing industry and what has been successful for his customers. “…companies are realizing old faithful always delivered in the past, and are turning back to direct mail in droves. Let’s face it…in today’s market the security of a steady predictable conversion rate is more important than ever…”

When asked about customer success they said “it is important to our customers to have their campaign handled by one shop. By handling all aspects of the campaign from graphic design, full color printing, as well as the prospect mailing list needs and postage it keeps their costs down.” He added ”I had a recent customer mail 5000 full color postcards to a targeted list and picked up new customers worth $60,000 in total sales.”

When designing a direct mail campaign, full color printing is better than not. A postcard in full color is more impactful and is proven to get better results. Design your mailer around the goal of the campaign and the audience, as well as the product. Next you need to decide what type of mailer to use.

Postcards allow your message to have immediate attention and are especially useful for announcing new products or services, special offers, and lead generation. When deciding what size post card to use it is important to remember the most expensive cost is the postage, not the printing. This means you should opt for the larger format like a 6”x11”, since the printing costs are similar. It is typically the largest piece in the mailbox and commands attention. “We have seen big changes in our customers results when moving to a larger format, as much as 100%-150%.” says Mark Murray of Preferred Print.

That translates to real numbers. On 5000 4”x6” post cards with a total cost of $1445 for printing, and postage with a .5% response is $57.80 per lead. With the same campaign on a 6” x 11” post card total cost is $2095 with a response of .5% at $21 per lead. Obviously, results vary but the fact remains the small additional investment typically results in a marked increase in overall campaign results.

Brochures and Sell Sheets are better suited to share lots of information you can’t fit on full color postcards by having more space to convey the message visually and verbally. An 11” x 17” tri-fold brochure is great for getting your message out in a newsletter format and has good responses with the right design, plus you don’t need to use an envelope saving even more.

Finally, the most critical component is the list itself. This will make or break your campaign. “By properly targeting the people in the right stage in the buying cycle the conversions can be staggering. As an example, targeting a list of consumers for automotive lease can garner a typical .5% response. However, by targeting people in the last 3-6 months of their lease, our customer tripled their response by getting their prospects at a time they were already looking to make a move.” This can translate to virtually any industry; it simply requires working with the right partner.

For more information on full color printing or to discuss a direct mail campaign for your business contact Mark Murray with Preferred Print @ 800-329-0005 or visit http://www.preferredprint.com/

Written by Michael Carrus

The fact is that the reason that most malting campaigns fail in my opinion is lack of funding. As well as an unrealistic expectation on what that marketing should actually yields as an investment. The fact is that the reason why most marketing campaigns fails because they are grossly under budget, as well as generally the person in charge of marketing puts the Bosch on a before it’s got the ability to succeed. That’s why when I tell people when they’re about to do some type of a full color printing campaign generally geared to it’s new and existing customers.  They need to be in the game consistently. When I mean about this is the need to continue to their marketing on an ongoing basis again and again and again. To me it’s all about frequency. People remember first what they saw last. I tell people that are thinking about doing a mass mail are.  Here is a criteria I tell on the follow. One is get a big postcard, the biggest postcard you possibly can, which is a 6 x 11.5 laid to create as much as you possibly can with a specific dollar amount you have left.  When it comes to marketing and advertising is very important to get the most exposure possible at the same time, you limiting your risk. And I think is very important to use full color process when doing this.

It seems like this ever a changing technology has been a wonderful windfall for businesses in the market to purchase full-color printing.  On a regular basis as technology moves higher and higher the price point for full-color printing has dropped dramatically. 10 years ago 5000 full-color postcards would of course you somewhere in the area of $1200-$1500. That same product is now being sold in various different places all over the Internet anywhere from $175-$350. There are probably some chop shops that will do even cheaper. I think this saying you get what you pay for when it comes to full-color printing is 150% accurate. I don’t care what anyone tells me if you are purchasing 5000 full-color postcards $175 it’s not possible that they could be doing anything at the level of quality control. This is what’s referred to in the commercial printing industry is hanging them banging. What this refers to is that they hang the color plates on the print press and then a bang out the job as fast as humanly possible which includes the printing of the product as well as the cutting of the product.  Basically what hands as if your job comes out with the colors messed up of the cuts messed up the printing company turns around and says I can’t do nothing for you man. This is what they refer to his gang run printing and whether you like it or not you get what you get.  I feel that this is why it’s better to spend a little bit extra money and get a superior product as well as compliments willing to stand behind their full-color printing.

One of things that I like to do when I’m creating a strong call to action for some type of marketing piece such as a full-color postcard, full-color catalog, full-color brochure or, full-color pocket folder.

What I like to do generally suppose a question such as -

need business?

This is the headline that I like to use one on looking to get someone’s attention.  I feel as if I can get someone’s attention with a headline and there’s a good chance that they may read into the ad.  If they read into the ad is a good chance I may just catch them.

And the thing about asking a question as it actually ends up entering the subconscious of the person that you’re asking a question to when they may just need exactly what it is that you’re offering at that moment time.

One of things that I noticed over the years when I’ve tutored various different commercial printers is they actually follow their own advice. What I mean by this is very often there in a position to pitch various different companies on various different marketing products. These products may vary from full color postcards to full color catalogs full-color pocket folders, etc. I sat and then I sat in on various different color printing companies and heard them discuss with clients various different things that they can do to increase their sales. By using these various different full-color products.  The thing is you would think that a full color printing company would actually utilize their own advice.

How often have you heard the advice do as I say not as I do.

I have to tell you over the years I have very often unconsciously done exactly just that.

See the thing is is that as a general manager, the CEO of a major printing company you’re able to see various different clients come in with various different ideas purchase things like full color catalogs.  Sometimes in the upwards of 45,000 units, and then turn around and do a direct mail piece, mailing out all 45,000 units, and with the right mailing lists, a company with the right creativity of that full-color catalog.  Their sales explode.

Nobody could come up with a better concept for four color printing than a commercial printer could this to me is obviously yet we and the commercial printing industry are busy doing work for other people.  And we almost never get around the time to doing the marketing that we need to do for ourselves.

I was serching around google look for a place that I could get some good qulity color postcard print and I ran into a website that had both great color printing for great pricing. The URL is www.preferredprint.com/printing/Florida/Fort_Lauderdale.html 

I was very impress with both there expertize and knolage. I would tell any one to give them a try. I know that they also do both 1,2, and 3 color printing if you are looking for that.

I have been around and involved in the full color commercial printing industry for well over 25 years.  I guess this makes me what they would call a trained professional after all I have been earning well over six digit personal income and have created and business tens of millions of dollars over the last 25 years. Some years ago when I first was introduced to the full color printing market place as a person purchasing full color printing for my own events. I started out as a nightclub promoter and I would order for color printing from a commercial printer located in Manhattan.  Over near Spring Street and Van Damme. The thing I was able to find out, back then was how form printing worked, better known as gang run printing today.  Nowadays, almost all a full color printing that you purchase on any given day is done by a gang run printer. Back then, very few printers were actually involved in production in this way.  And if you want to buy something like 5000 full color postcards you’d end up paying someone area for upwards of 700 to well over $1000 for 5000 full color postcards. Now for product is even more superior than that, based on technology in the sheer volume and competitiveness of this particular industry the commercial printing industry.  That same product can be easily purchased phone anywhere in the area of $150 to someone area of $325, which I have to tell you this is significant discount from where once was. One of the companies you have heard about from me many times before is www.preferredprint.com This company offers a variety of full color printing at virtually wholesale printing prices.  It’s a definitely worthwhile time to give them a hard look to see what they have that minefield to help you in the future your commercial printing needs.  So whether it’s 123 color printing or something that may be a bit more coarsely such as full color catalogs, full-color brochures, full color business cards, full-color letterheads in envelopes.  They also dual wide variety of promotional products, and I know that they also carry a full line of mailing equipment.  So they’re able to fulfill all of your direct mail and marketing needs.  They also have a full staff of graphic designers.  I believe that the Rall running state-of-the-art G5 Macintosh computers.

Wouldn’t be nice to come up with the marketing campaign for your company that would be a win-win for you no matter what it is that you did? I believe if you come up with a very sophisticated, full color postcards, and/or a nice full-color brochure.  This is definitely possible. Keep in mind, he deftly need to come up with something that’s not been done in the marketplace before.  It’s not to say that you can’t use something that someone else did in and put your own little twist on it but it’s definitely important for you to research this. One of the ways that I like to do some basic grassroots research is to call my existing client base in person different ideas by them to see if this is something that they would be interested in getting involved in. I may say something as simple as if somebody saying something in the mallets that ask and offer do some type of for a limited time only you were able to receive this in the ordered something with the next 30 days, would you be interested? One of the things that I personally like to do is I like to put a very big strong call to action on the front of the you the brochure or catalogue. Usually I’ll pose at some type of a question. I have mentioned this in some articles in the past one of the questions I used to like to ask is (((((( Need Printing???? ))))) I like to do this because it actually poses a question and asked people turn around me to say yes I do or know I don’t. I find this to be very very effective on not saying that this is what you need to do, but I have seen it work for me on various different occasions.

The printer of the week that I would like to do an exposé on is www.preferredprint.com this company has been around for approximately 10 years and everyone and anyone that I referred to this particular vendor always seems to come back satisfied happy and reach a large. They tell me working with this particular commercial printing company leaves them invigorated and recharged and revving to create more mocking concepts to put out to the masses.  I think the reason this is, is because of their attention to detail as well as they are unmatched customer service representatives.  That’s why tell all of my clients, whether you’re looking for full color catalogs, full-color posters, full-color pocket folders, full-color brochures, one to three color printing, or business cards, Preferred Print definitely can do little! And last but not least sent in one of forget that they have a superb graphic design department capable of not just doing a graphic design to your printing materials are also well-equipped in all of the latest web development techniques as well as search engine optimization.