Full Color Printing News

The printer of the week that I would like to do an exposé on is www.preferredprint.com this company has been around for approximately 10 years and everyone and anyone that I referred to this particular vendor always seems to come back satisfied happy and reach a large. They tell me working with this particular commercial printing company leaves them invigorated and recharged and revving to create more mocking concepts to put out to the masses.  I think the reason this is, is because of their attention to detail as well as they are unmatched customer service representatives.  That’s why tell all of my clients, whether you’re looking for full color catalogs, full-color posters, full-color pocket folders, full-color brochures, one to three color printing, or business cards, Preferred Print definitely can do little! And last but not least sent in one of forget that they have a superb graphic design department capable of not just doing a graphic design to your printing materials are also well-equipped in all of the latest web development techniques as well as search engine optimization.

In my years of being involved in the advertising industry, as well as the commercial printing industry.  I’ve come across very us different companies that have done such an amazing job at the level of marketing and promotion through various different mediums such as direct-mail, radio, TV etc. one of the stories that I like to tell people is that Coca-Cola was so successful in marketing a product that people have actually took on that product and its became a reality in our marketplace. Most people don’t realize that the Santa Claus that everybody looks to Lynn tells the children about and all the people in Macy’s and Norstrom’s season has face of Santa Claus was actually in marketing and advertising campaign that Coca-Cola ran well over 60 years ago.  Imagine being able to come up with the logo as well as a brochure, catalogue, letterhead & envelope or business card for that matter that would last the test of time. There’s not many things that have been built in the United States in the past 20 years that have been such an icon that I’m not aware you go no matter what you do everybody knows about that business. At that one of the best things that we can do to have the creative juices flowing is to take a trip back in time and see what others did before us or four floors at the level of direct marketing and mail campaigns at the level of TV and radio.  Who was in that longer are that most people either had won two or three color printing to market their company.  Now we have these high-end full-color brochures, catologs, business cards, and use these products in your direct-mail campaigns and direct marketing campaigns.  Create flyers that actually have people actually reach out and call you.

I’d been in communication with preferredprint.com talking to them about the latest and greatest in full color printing technology.  And I guess they as most companies that offer a full color printing and graphic design services have told me how they started to move into new product lines. I know that they’re now doing things like building big e-commerce website. As well as doing search engine optimization, which there is been a tremendous amount of growth in the last year. One of the things that they were Tony that they’re about to start doing on their full color printing website was debuting one of the newest plug-ins for e-commerce and regular HTML websites in the last year. They’re calling it website videos. Website videos are very interesting medium and marketing concept for your average humdrum website. It allows potential customers to come to your website and actually have a little commercial about the products and service you are offering. And if any company needs to cut down on the terms and jargon and getting out to the clients in layman’s terms, it’s a commercial printing industry.  I know what this website video commercial they’re going to pushing very seven products like postcards, pocket folders, graphic design services, letterhead and envelope, and many more products to say the least.

This is going to be the wave of the new future.  When you think about it.  The volume of paper that commercial printers are taking down on any given day is estimated to take up miles of forest.  This is why it’s so imperative for this industry in particular to go green.  The more that the consumer request this or as a matter of fact demands it is what they need to spec out there jobs to sooner this will become a reality.  I believe that they innovative, full color commercial printer will get in front of this going green which will give them a competitive edge in today’s ever-changing printing industry. I know that www.preferredprint.com uses a mix between new and recycled paper. The paper that they are expecting all the jobs of the beast 80% of recycle compost within their paper. So whether you’re printing a one, two, or three color job.  Whether it’s a pocket folder, catalog, flyer printing, or a poster print job.  It needs to be on the least at the Ben minimum 80% compost recycle Paper. and actually really looks good as well  if you do a business card on 100% recycled paper gives is this really nice rustic look, which is a very different than what you see today on your average full color business card print job.  I believe his wallet this really creates a big marketing advantage when you can play this up that your company is getting behind all of the newest green technology.  It also looks really good on letterhead and envelope as well.

When most people think of marketing.  They think of pushing a specific product in various different ways such as full color catalog printing, full-color brochure printing, color flyer printing, color postcard printing. Generally when using these various different products you’ll push a specific event, and/or a specific special that you are running for a limited time only.

I do think that when most people think a promotion they think more at the level of branding. You see various different con parties do this such as Geico, Coke Cola, HP etc. this is more to make consumers aware of the product through frequency. It generally is not pushing any specific product or any specific event.

I personally think that there is marketing materials that if done correctly.  You can pursue both branding as well is taking advantage of promoting any specific events that you may look to promoting near future, as well as pushing any specific product that you may have a surplus of as well new product launches.

You can also use a grass roots promotion or do both as well. One of the things I used to do when I was opening up a nightclub years ago.  If it was a grand opening of a new location.  What I would do about a month and a half prior to actually putting out the grand opening color flyers.  I would start to distribute teasers. The way that this would work as are actually create a flyer that would just have the logo on it and then it would say something to the effect is coming. I remember I did a 40 few ars ago called industry in Island Park Long Island. In a month and a half before the grand opening I put out these teases that said industry is coming. There are no telephone numbers, no addressed nothing that would have people realize what the specific event was more or less like a secret for people to try and figure out.

Then three weeks before the actual events I would start a massive Blitzkrieg. I would order someone an area of 50,000 full-color flyers.  Usually these would be somewhere in the area of a 4 x 6. I would distribute these everywhere. I would also send out press releases, as well as have people calling my mailing lists and creating VIP Flyer parties. It was not uncommon for an event like this for its grand opening night to do someone an area of 1500 to 2000 people.

So when you think about why can’t you do the same type of technique for virtually any business for any grand opening.

You also have the ability to this same type of thing through an e-mail blast type teaser followed up then with a full color postcard in the mail promoting the actual event. This is obviously what’s known as a marketing next, the more impressions that you can put them from the client the more likely you are to actually in sure your actual sale.

Another technique that I like to use is to order a full color rackcards and put them in a clear Lucite plastic holder on the different desks of the hotel managers, as well as hotel lobby entrances. He’s also work well in high traffic retail locations.

And last but not least another great technique that I like to use is to order some large full-color posters.  Usually those of a 24 x 36 and tape goes up in various different places.  Obviously high traffic places to promote my events, whether it’s a retail outlet or the grand opening of a nightclub.  Effective way to do some marketing and promotion for your company.

Obviously there are many different products that one can use to create an effective marketing campaign.  It has been my experience in the past that some people clearly down with play.  How important it is to create the right call to action that will have your audience purchasing from you.

Let’s look a little bit about how some businesses are more effective than other businesses at the level of their marketing campaigns. And as I speak about marketing campaign some encompassing all types of different marketing techniques such as direct mailing services, guerrilla marketing full color flyers, thank your full color letterheads & envelopes internally.

It is a question I asked people on a regular basis.  If you took a piece of toilet paper and put your name and number on it and do a little logo by hand and handed that out as a source of your business card.  What do you think most people’s response would be, more formally, how do you think that you would leave deck client in their perception about you and your company. So the next question is as if you did the same thing.  But yet and so using toilet paper you used a nice piece of paper that had been cut to a 2 x 3.5 size, which is your average size for business card and you wrote your name and number need legal and sketched a logo about your company on a business card, would he think people’s response would be that in having you think that they would view you in your company after receiving that as well. Then you took that same exact piece of paper.  Instead of sketching anything you actually created a nice two color logo with a simple, easy-to-read font.

Obviously the more professionally, you can make something look, as well as not having it appear or occurred or be cluttered, the better off you are.

The next thing that’s obviously very important is to create a very strong and effective call to action on those very stiff and pieces whether they be business card sized flyers, a full-color 4 x 9 rack card, an 8.5 x 11 full-color trifold brochure, or a 40 page full-color catalog. What you say on these particular products is very important in the effectiveness and profitability of these tools that have the ability of impacting your business in a positive way.

Some other thing is that you can actually create from effective call to action is what’s known eight take action statement.

They generally look something like this.

                 : for a limited time only when you purchase 5000 full-color postcards.  You will receive 5000 complementary business cards with a retail value $150. While supplies last, good only for the next 30 days with an expiration date

              : if you’re one of the first 300 callers, you will be put into a drawing to receive $5,00. in cash.

These are simple but effective calls action which would have your average customer looking to take advantage of these particular situations.  What I normally like to use is what’s known as a media mix. Generally, what you’ll do is you are actually create four or five different products that would actually have you have an effective marketing campaign and use them all simultaneously within the first 30 days to market that specific product. When I would generally do is suggest to a customer to order a full color vinyl banner, a full-color 24 x 36 inch poster, a 4 x 9 rack card to be distributed through local retail stores. I may also have them create a nice full-color brochure as well. Then when I generally would tell them to do is with the full-color rack cards to put the manner local retailers. Maybe sent out 5000 piece mailer to the very different retail markets,they’re looking to penetrate.  And then also to send out a nice size catalog to their existing client base.

I would also make sure that the graphic designer was working on one piece is saying graphic designer designing old pieces soon and there is a consistency to wall the marketing material.

When the companies that I referred to now and then to my readers so they can purchase affordable full-color printing is the website www.preferredprint.com

This is something that applies to virtually every and all full color printing products. One of things that I’ve noticed since full color printing has become so popular, the overuse of colors.  What I mean by this is quite simply, it looks like somebody from the coal over peace has become so busy chanting and decipher what it is that they’re trying to sell versus what the actual copy is itself.  Quite simply said is they create too much information with too much busyness in the background, which dilutes the actual message of what it is that you’re trying to accomplish. Sometimes I asked a simple question, what is the purpose of marketing?  You would think the answer would be obviously to create sales.  It seems to me that sometimes the products is so busy that you came and decipher what the call to action on the page is.

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in the paragraph above is a list of various different full color printing projects that you may see a company order at any given time.  I personally feel that the use of light and the background is obviously a very good thing.  It cuts down on the busyness of the project and/or the message.  I feel deeply nice image with a decent space of why is well.  And then the message of whatever you call to action is very effective way to get point.  Your point across. That’s why really believe that less is more. A nice image that has the person be drawn into the marketing piece and then exceptional hook that has them ponder and think like me and this is something I could use, or I got a have this.

As time goes on my hope to give you some difference designs that I think are good, versus ones I think are bad. Also affected and calls to action versus nonaffected calls to action. Essentially what I’m drawn to say’s marketing pieces and actually get a return on your investment.

First off, I want to apologize if there are some typos in some of the stuff in which I’ve been speaking about. I have to admit, I’m not very good at typing. I have been using a program which some of you may have heard of, which is called natural speaking dragon. The way this program works ejections speaking to a headset and it.’s supposed to take whatever you speak about and turn them into text. So there are definitely times at there have been some typos probably does the program has not understood what I’ve been speaking about not to mention the fact that I have not really done virtually any proof reading to find out if the program has made some mistakes. I do however want you to know that the things I do speak about I do every with extensive knowledge about them. So I apologize.  And thank you for your forgiveness if you have been coming across some typos.  In the meantime, feel free to leave any type of questions and/or comments about what it is that I’m writing about, for I will read them. That being said.  Thank you very much for tuning in, and I will be posting some more information shortly.

In my opinion, if you’re going to send out a full-color catalog you want to make sure that it has every little less bell and whistle that you can or for the client to actually purchase your product and feel comfortable with that purchase.  The thing you got to get is when you mail someone out a catalog using a direct mail campaign.  It’s a very important that the client feels comfortable.  The more comfortable with the client feels the more likely they are to purchase a lot more the product, which will translate to a much higher dollar amount per customer sale. Here is some of the things you want to make sure that they’re in your catalog.

1.) Order form - it’s important to have a very nice order form centered in the middle of your full-color catalog. One of the things that I saw most recently is NCR form incorporated into the order form. This is nice because it actually lets the person keep a copy of their part of the order form if they need to reference something with an order number on itthe order form.

2.) Some companies will put a nice full-color Poster in the middle of their full-color catalog. As long as it’s a good poster it’s a great idea because you can end up having people hang up the post is in very different areas in their home with your logo and telephone number all over the full-color poster.

3.)  Another important thing to do is to make sure that the catalog has a very strong call to action on the cover of the. Some type of special offer that says for a limited time only you get XYZ or special gift.

The main thing is to create a good marketing campaign, and then stick to that marketing campaign.  As I said so many times before, most campaigns fail because people pull the plug long before it can be successful.  Another thing I would suggest to do is to find their very good advertising block from a reputable author who has written various different books on the topic and then follows procedures so you can have an effective marketing campaign in to stick with it. As this blog continues I will come up with some more information.  In regards to this and some more books to suggest for you to read.

This same if you move a muscle you change a thought.  What that means to me is you need to get out there on the field and start making this thing happen.

I said so many times that before he can afford direct mail campaigns and use the one to some marketing does print up some nice full color flyers and get out there and do some guerrilla marketing. Whatever it takes to be successful.  That’s what you need to do.

And the other thing I would suggest to do is to work your warm markets.  Go to your phone books and find out all the different people that might be interested in your products.  Friends, family, aunts and uncles.

This is actually quite an easy question to answer. I believe that there was a time obviously that one in two color printing were very very affordable, which made them cost-effective. Some years ago, if you want to purchase anything like full color printing for your pocket folders, letterhead and envelopes, catalogue, brochures, for any your direct marketing campaigns.  Your price should be through the roof.

I’ll give you some ideas with full-color printing can be purchased for nowadays. 5000 full color brochures can be purchased for as low as $649.  This price includes printing on 100 pound text, and it also includes the bindery.

You can purchase 5000 full color business cards full color printing on both sides on 12 point cover with a UV laminate for $99. That price is five years ago would’ve been insane.  Now you can purchase a two color cards for that quantity that cheap nowadays.

 You can also purchase 5000 full color two sided postcards, printing out on 12 point cover with a UV laminate for only $199. This is made and direct mailing a much more cost effective solution for most companies nowadays.

You can also now by 11 x 17 full color one sided digital posters for as low as a $1.25 per unit.  It’s funny when you think about it to us three or four or five years ago these machines didn’t exist.

You can also purchase full color pocket folders - meson 9 x 12 and size.  The price includes die cutting and gluing of the pocket folder, and it’s also includes the business card slit seemed to your business card in your pocket folder. For 1000 of these it is now only $1150.

You can also do NCR forms now on full color digital presses. I don’t know the exact price, but these within pennies per unit. It’s actually amazing what they can do on a small full-color digital presses now.

One of the problems are having with a graphic designers, is that the technology is so far advanced that almost everything is in full color process. Now it’s actually more work for the graphic design is to do two color work to this than the design of full-color process.  It’s actually hard to believe that you could spend more money designing a two color flyer than you would for full color Flyer.

The bottom line is that everything is heading towards the full color printing services. Some websites are actually optimize at the level of two color printing.  But when you call when they actually throw you into a full color printing product.

I would not be surprised in some years to come.  If you could buy postcards that were actually digital screens that can actually communicate with you, but the size of a piece of paper.