Full Color Printing News

Is been said by, many times before that, if you bring a good idea with a good attitude success is usually not far behind.

 There is a saying in a very fun to that says an idea without action is fancy. In my opinion, there are many good ideas out there that would generate a tremendous amount of business for any given company. Genoa to prom is that those good ideas and never taken to the next level and then acted upon.

When it comes to marketing and promotion and/or direct mailing a good idea by itself is not enough.  When I sit and envision what my marketing campaign is going to look like.  I obviously look to get as creative as I possibly can.

When doing direct mail campaigns.  I usually have a philosophy on this, that is the what the biggest possible postcard that you can print without the postage going up dramatically. Make sure it’s a full-color postcard and make sure that the graphic designer working on it is talented and has the right skills set to fulfill on what you have is your ideas for this project.

The postcard size, I tell people to print is 6 x 11.5 this is still referred to as a letter-size mailing.  So when you send it out standard mala doesn’t matter if it’s 5 x 7, 6 x 8, 6 x 9, or 6 x 11.5. I tell people that the most expensive part of the entire process is obviously the mailing.  Generally the printing is fairly inexpensive next to the mailing cost.  So as far as I’m concerned they can statement you doing amount.

 Another great size, if you want to go even bigger on say like 100 pound text brochure.  I suggested to print a tabloid size, which is 12 x 18, and then folded down to 6 x 11.5.

If printing is something to take into consideration or guards the course.  You may want to think of doing a rack card, the size of this is 6 x 9

and when you don’t want to do things such as mailer there is  always hand-to-hand distribution using different media vehicle such as full-color flyers. Generally these flyers are either a 4 x 6 and or 6 x 8. And as most things, if you use the right graphic design team and a good hook, and good call to action generally you’ll do very well.

Obviously there are many different products that one can use to create an effective marketing campaign.  It has been my experience in the past that some people clearly down with play.  How important it is to create the right call to action that will have your audience purchasing from you.

Let’s look a little bit about how some businesses are more effective than other businesses at the level of their marketing campaigns. And as I speak about marketing campaign some encompassing all types of different marketing techniques such as direct mailing services, guerrilla marketing full color flyers, thank your full color letterheads & envelopes internally.

It is a question I asked people on a regular basis.  If you took a piece of toilet paper and put your name and number on it and do a little logo by hand and handed that out as a source of your business card.  What do you think most people’s response would be, more formally, how do you think that you would leave deck client in their perception about you and your company. So the next question is as if you did the same thing.  But yet and so using toilet paper you used a nice piece of paper that had been cut to a 2 x 3.5 size, which is your average size for business card and you wrote your name and number need legal and sketched a logo about your company on a business card, would he think people’s response would be that in having you think that they would view you in your company after receiving that as well. Then you took that same exact piece of paper.  Instead of sketching anything you actually created a nice two color logo with a simple, easy-to-read font.

Obviously the more professionally, you can make something look, as well as not having it appear or occurred or be cluttered, the better off you are.

The next thing that’s obviously very important is to create a very strong and effective call to action on those very stiff and pieces whether they be business card sized flyers, a full-color 4 x 9 rack card, an 8.5 x 11 full-color trifold brochure, or a 40 page full-color catalog. What you say on these particular products is very important in the effectiveness and profitability of these tools that have the ability of impacting your business in a positive way.

Some other thing is that you can actually create from effective call to action is what’s known eight take action statement.

They generally look something like this.

                 : for a limited time only when you purchase 5000 full-color postcards.  You will receive 5000 complementary business cards with a retail value $150. While supplies last, good only for the next 30 days with an expiration date

              : if you’re one of the first 300 callers, you will be put into a drawing to receive $5,00. in cash.

These are simple but effective calls action which would have your average customer looking to take advantage of these particular situations.  What I normally like to use is what’s known as a media mix. Generally, what you’ll do is you are actually create four or five different products that would actually have you have an effective marketing campaign and use them all simultaneously within the first 30 days to market that specific product. When I would generally do is suggest to a customer to order a full color vinyl banner, a full-color 24 x 36 inch poster, a 4 x 9 rack card to be distributed through local retail stores. I may also have them create a nice full-color brochure as well. Then when I generally would tell them to do is with the full-color rack cards to put the manner local retailers. Maybe sent out 5000 piece mailer to the very different retail markets,they’re looking to penetrate.  And then also to send out a nice size catalog to their existing client base.

I would also make sure that the graphic designer was working on one piece is saying graphic designer designing old pieces soon and there is a consistency to wall the marketing material.

When the companies that I referred to now and then to my readers so they can purchase affordable full-color printing is the website www.preferredprint.com

Things to do and not to do on a direct-mail campaign..

1.) First off, the reason most mailing campaigns fail is because the the business owner and his pulling the plug before has a chance to be successful. Has been estimated many times that a person must see you’re at least four times before they even contemplate on purchasing from you.

I’ve said this before, and some of the articles I’ve posted that direct marketing works a lot like brainwashing. Every person I’ve ever talked to for as long as I can remember told me that appetizing works to frequency clients have to see a product again and again and to the repetition.  You’re able to create sales.

2.) One thing that a lot of people fail to do in marketing campaigns is to create some type of form of testing and measuring the results of that advertisement. As I mentioned before, I’m working with the business coach presently for my businesses, and she was working with a client or spending roughly $18,000 a month in print ads. Should mention to this gentleman if he is ever done a test and measuring to find out what his actual return is on his investment. He replied that he had not ever tested.  The actual ad, but he wished pretty sure that was working fairly well. Needless to say they came up with a practical way of creating some type of value within that had that will have people call it his business to take advantage of that or for. What they found was disturbing to say the least. They found that he was spending $18,000 a month for last three years.  And apparently the publication’s readers were not interested in what he had to offer. This is you could imagine was very disturbing to her client. That’s what I tell people on a regular basis that I run into is make sure that your testing and measuring your direct-mail campaigns.  All of your print ads in your various different magazines and publications. Even if you doing TV commercials to me it’s very important to create some type of value to the viewers of that as well.

3.) I have tried to send out various different postcards, as well as letters folded down into an envelope. And it seems to me when I create an actual value.  People generally call. I created an ad sometime back and read in one of these local free newspapers. It was funny because in that newspaper.  I advertise a lot of different prices. The one price that people seem to really chime in on was 5000 full color business cards starting as low as $99. Looking back at it now.  What I would’ve done is to just do one ad, 6″ x 9″ strictly promoting 5000 full color business cards for only $99. He is a would end up happening as a result of this marketing and what happens in most marketing ads. People would come into our office with the intention of purchasing 5000 full color business cards for $99.  Bowl would end up happening is they would come in and purchase those business cards for $99 and then end up spending a heck of a lot more than that to very stiff and products that they need to go with those business cards I remember a client came in one day for the business card special. What ended up happening was by the time they left the office that day than is spending $5,000. Obviously was worth it to do a special like that because the end result was.  People actually in the purchasing things from us.

4.) These are important methods to think about the next time that you’re coming up with a marketing campaign.

Whether it’s a full-color brochure, full-color rack card for mailing purposes, full color postcards for direct mailing, or full-color flyer to do hand-to-hand distribution within the conference center.  Make sure you have a strong call to action.

This is something that applies to virtually every and all full color printing products. One of things that I’ve noticed since full color printing has become so popular, the overuse of colors.  What I mean by this is quite simply, it looks like somebody from the coal over peace has become so busy chanting and decipher what it is that they’re trying to sell versus what the actual copy is itself.  Quite simply said is they create too much information with too much busyness in the background, which dilutes the actual message of what it is that you’re trying to accomplish. Sometimes I asked a simple question, what is the purpose of marketing?  You would think the answer would be obviously to create sales.  It seems to me that sometimes the products is so busy that you came and decipher what the call to action on the page is.

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in the paragraph above is a list of various different full color printing projects that you may see a company order at any given time.  I personally feel that the use of light and the background is obviously a very good thing.  It cuts down on the busyness of the project and/or the message.  I feel deeply nice image with a decent space of why is well.  And then the message of whatever you call to action is very effective way to get point.  Your point across. That’s why really believe that less is more. A nice image that has the person be drawn into the marketing piece and then exceptional hook that has them ponder and think like me and this is something I could use, or I got a have this.

As time goes on my hope to give you some difference designs that I think are good, versus ones I think are bad. Also affected and calls to action versus nonaffected calls to action. Essentially what I’m drawn to say’s marketing pieces and actually get a return on your investment.

Remember what I said different is good. When you have someone a business card of its is the normal full color business cards something that they’ve seen tons and tons of times before.  You need to create something that stands out in the marketplace. Sometimes great graphic design is just not enough.  A my business card for iconpress.com has a diecut shape on it. What I did was I took to a high and had it done in a three-dimensional program.  And then I had the ( i ) die cut it out around the letter. I also made a flap over so they die actually covers all the contact information. You have to actually open the flap to read everything inside the business card.

Invoicing and foil stamping is another cool way to do a business card. A lot of times it will do is print the carton for call process and then will do some foil stamping and embossing.

This is also a good technique for your full color flyer’s, full-color rack cards, full-color postcards, full-color brochure, and basically all of your direct marketing products and marketing and promotion goods.

First off, I want to apologize if there are some typos in some of the stuff in which I’ve been speaking about. I have to admit, I’m not very good at typing. I have been using a program which some of you may have heard of, which is called natural speaking dragon. The way this program works ejections speaking to a headset and it.’s supposed to take whatever you speak about and turn them into text. So there are definitely times at there have been some typos probably does the program has not understood what I’ve been speaking about not to mention the fact that I have not really done virtually any proof reading to find out if the program has made some mistakes. I do however want you to know that the things I do speak about I do every with extensive knowledge about them. So I apologize.  And thank you for your forgiveness if you have been coming across some typos.  In the meantime, feel free to leave any type of questions and/or comments about what it is that I’m writing about, for I will read them. That being said.  Thank you very much for tuning in, and I will be posting some more information shortly.

Here is something you don’t see too often.  You actually can take a 12 point Cover full-color brochure, postcard, rack card, or flyer, and he gave you graphic design to actually design the piece so it can have a business card cut out with inside the peace. What that means is generally what you’ll do visual designer piece and then went inside the patient actually create a business card in the upper right-hand corner, and/or the bottom of the flyer or brochure or whatever it is that you’re doing.  Then what you do is you send it out to a die shop to die line made. So after the brochure is done, you actually get the die shop did cut out the business card. Actually not cutting out the business card with actually a lot of doing it is.  They’ll cut it out and plots and per-person plots in this way the client when they received a piece to match the pop out the business card. A lot of times it’s also be done with a Rolodex card. Not many people do this anymore because a Rolodex cards upon a played out normally has ruled boxes anymore. It’s really good to do also with the doorknoker.  For some people refer to as a door hanger is a business card pops out of your promotional piece. It’s one of those things that a man has you be different a marketplace in or have you stand out is a nice thing to have a  the level of marketing promotion.

In my opinion the best thing you can do is, but something an idea that’s going to make you unique in the marketplace. A promotion I did some years ago, I did and event to call the bazooka Joe’s at the 10,000 pieces of bazooka bubble gum and put it small little invitation around the piece of bubble gum.  A list to say people are very impressed by that little creative marketing campaign.

The reason I ask is because as a person who has been in charge of mocking from various different companies for many years, I know ultimately that there’s only one thing that’s been actually affect the bottom line in any buisness. That is beening in action. I can sit here and talk until on blue in the face but unless you take responsibility and jump into action in your home business than nothing is going to change. There’s a saying that like to tell you, which is if nothing changes and nothing changes.

Here’s I want you to do I want you to create a marketing strategy that you can stand by. Go home tonight and just sit the idea to dream what you’d like to come up with as a marketing strategy.  Just take a blank piece of paper out and start writing. That’s an empty blank piece of paper and with it you can create whatever you want. Think about you what your business does and how what you do in your business is different from all of your competitors. Now when you create a call to action. They can say something as simple as plumbing done right. One of the deadlines that I used to the printing company was price is important, but image is everything in iconpress you get both. Create whatever you’re going to have is your slogan in your promotion. Create your call to action.

Now will call up a graphic designer that you have a mining get started on the project. If you don’t know what kind of photos to pick up for the project.  I’ll actually give you a great resource www.shutterstock.com you can go to this website and look through all the different photos they have online. If you don’t have a graphic designer mine.  Call me I’ll take care of it for you. If you’d like to check out our site.  Go to www.preferredprint.com on that site you can shop for all different print products. We have everything from full color postcards, full-color rack cards, full-color brochures, and full color business cards. Not only that we have some of the most talented graphic design is in the country.  Maybe even the world as far as that’s concerned. I think that’s why I like a full color printing industries, much as I do it allows me to constantly help people day in and day out to get their business up to where it needs to be. I love helping my clients succeed I have a simple philosophy if I create a full-color postcard for you and then you put me in charge of doing the direct marketing for the full-color postcard. If I hand select the best possible list. In six to eight weeks later, you call me up and tell me what an amazing response.  You had as a result of a smelling out all those full-color postcards. I realize I now have a client for life. And that’s were in business to do.  We don’t want to know anything about one-hit wonders. We want to be your one stop shop for all of your marketing materials. That’s why we created these companies. We have www.iconwebsitedesign.com and this company specializes in basic five page HTML websites, to huge  e-commerce websites. Icon website design also doesn’t show menace amount of website promotion, better known as search engine optimization.

Nothing would make me happier than to get the next crack at someone’s marketing budget. It’s one of those things is what we do all day long full color printing, graphic design, brochure printing, business card printing, direct marketing, logo design, and marketing promotion.  Sometimes it feels like that movie Jerry Maguire “help me help you” “help me help you” “help me help you” “help me help you” . I don’t how else to say this. Something I tell people a time is this.  If you had a cavity.  You wouldn’t go to auto mechanic.  You go to a dentist. If you look in the spend thousands of dollars in a marketing budget, why when you use a company that manages over 500 plus businesses a year for wall or marketing needs?

 One other thing I forgot to tell you when you go to the comp when he called shutter stock.com and you find some great photos.  But you don’t want to pay for them. Call us weave an account with them and all those photos your family love so much we can get them for you for free.  If you’re using us for your graphic design. If you need some contact information again.  It’s www.preferredprint.com the telephone number over there is a record (954)739-9788

The contact information for the website company is www.iconwebsitedesign.com.  If you need some contact us there close to the area code (954)733-8862

My personal contact information is Joe Whitefall. And I can be reached at either one of these above telephone numbers and to the contact us with inside websites.

I’ve been involved with the marketing and printing industry for last 2o years of my life. Let me tell you quickly how it all started. When I was in my early 20s.  I had probably like most people had various different jobs in various different industries.  And that’s when I found out something very important about myself, I hate working for other people. Not only did I hate working for other people, I just was a very good at it.  When I think back as far as I can remember the first jobs that I ever had only reason I gone them as does my parents basically kicked me out of the nest and tolled me that I had to get a job. If I remember correctly, they told me dating care what I did as long as I did something legal that is. So I basically had every single job that you could think of. I worked as a busboy,  I work in the local boat yards. I also hadn’t have a lot of older sisters, four to be exact. So with a lot of sisters came a lot of different boyfriends. That inevitably gave me a pic from a lot of different jobs, because there are parents generally had businesses and/or they work for a company they could recommend me for the job. I’d love to tell you that these things worked out well, but they generally did work out to well either. So I think I was about 20 years old and I was going to community college over in central Long Island called Nassau community college. A session I went to college because I didn’t know what I was in and do the rest my life.  So I thought I’d buy myself some time. It’s fun, I remember it like it like it was yesterday. I was on the way to one of my classes, and somebody stop me and asked me if I’d like to get involved promoting a nightclub. To me as sound like a pretty cool idea, so I said sure. So he told me how worked, he said on the give you a stack of these flyers and on each one of these flyers or one you put your name. He then told me for every single flier that I got back to the club that he would give me one dollar. Thus started me in the marketing industry. You know it’s funny, some people have certain knack. Things that they’re good and for no particular reason other than the God seems to embrace them with that talent. I think for myself.  This was true when he came to marketing, all guerrilla marketing as most people call it. You know it’s funny after my first weekly working with this guy.  I immediately said to myself, I want to talk to the manager and I want to work for him directly. So I went to the nightclub that night I actually tracked down the manager and told him a listen on what work you directly, and as a result of a track them down I went from making one dollar Florida two dollars, a flier. Sometimes I think it must’ve been something wrong with me back then because I must’ve been working for you to 50 hours a week.  And I was probably making some one area of $75. to like $125. $250. To me it seemed like an okay deal because I was in college, and I didn’t have anything else to do anyway. My room and my father got the first gas bill, and he went through the roof may yet understand this is back in the late 1980s, and guests at that time was in that expensive.  And I think my gas bill is $250. Remember he said to me where the hell are you driving that you ran up $250. in gas? My reply to him is he told me to get a job.  And that’s what my job entails. So the one thing I remember about the gentleman who hired me to hand out these flyers, he Me That If I Stuck with him and continue to work hard That When the Summit, He Would Pay Me a Good Salary to Continue to Do What It Was That I Was Doing. So that’s what I did, I did just that I work my butt off day in and day out. But you know what happen that summer came around and he was a man of his word.  He was paying me $400 a week to do should reduce flyers older Long Island, which have to tell you I thought was great. Here I was in my early 20s, and walk around all of the beaches from Jones Beach to Robert Moses. I met a hell of a lot of people and had a hell of a good time. And I have to say from that point I was pretty hooked on the marketing industry.

So after working for that gentleman for about a year and a half to almost 2 years.  I really started to understand that business, and I got involved with the actual creative water that which was to design a flyers and the parties and/or the events that people would be interested in coming to them. I remember my very first big deal at a friend of mine his name was Eako. He told me about gentleman had owned the nightclub over in Farmingdale. Someone on this meeting with them and we met up with the gentleman.  And here is the deal that we struck. The nightclub owner was going to pay for all the flyers that it took to promote the event. And our job was to actually bring as many people as he could to the nightclub. Mom referring to this place is a nightclub really was, was a small little bar/restaurant.  I think the legal capacity this place is probably about 250 people max capacity. I remembered a few years back had done a promotion, which echo was a very cute promotion, but items that was done to its full potential. The night was called bladder Buster’s and had some cartoon characters on it that there will standing in front of the bathroom crossing their legs and making funny faces. And above them.  It said bladder Buster party. And underneath the cartoon characters and set free beer and drinks until the first person goes to the bathroom. I think that I ordered somewhere in area 20,000 4 x 6 flyers for this particular event. If I remember correctly it was probably done the beginning of July.  So the summer was in full swing.  I handed out every single one of these flyers all up and down the beaches. I also does she read the flyers with inside all the shopping malls and retail stores that I could get to. I even had all the colleges during the summer courses. I’d wait on a college campus in the middle of the day in between classes.  And I would just sit there doing hand-to-hand distribution to all the people walking by. So here comes the grand opening night, and I’ve already told you that the maximum capacity of the places 250 people. We had 780 people show up to this event. It was the hottest Friday night, for probably the first year and a half of our promotion. Now don’t know if I told you this, but the way that we set our deal up was we received 100% of all, the door revenue. The price to  get into the bar or the cover charges that people like to call it.  Was $8. with a pass and $10 without a pass. I want to tell you that acquaints to a heck of a lot of money on a regular basis.  And I had virtually no overhead.

The rest after that is all history.  I owned my first nightclub at ages 26. I was running nightclubs from Long Island to Queens and Manhattan and everywhere I went.  Everybody knew me. And I have to say really did enjoy. Don’t get me wrong, I wouldn’t sit here and tell you that every single promotion I did was a home run, but what I will say is that my statistics.  If I was a professional ballplayer were very very high. I did this for about 10 years up in New York. After things start to get played out for me within New York.  I end up moving down to Florida. I had a friend of mine who I did a lot of work with some years back up in New York.  Contact me and tell me that I had to come down to Florida because the market was ripe for a guy like me. So I moved down to Florida and I’ve been down here ever since. I read a lot of nightclubs down here as well from club Boca in Boca Raton to the theater nightclub in Fort Lauderdale. I also went up to a lot of parties, down in Miami’s South Beach.

Here’s the one thing that always seem to upset me thow. I would save over a lot of these nightclubs that were doing virtually no business at all if any. Them what you would usually happen is the nightclub owner or the manager would start to count my money and think that I was making too much. Would end up happening, a lot of the times is they would either try to renegotiate with me or kill my contract with them. I remember the very last on the net happened to me and I was pretty devastated. I went from making approximately $4000 a week to zero. And I think that’s when I finally said enough is enough. And I got into the full color printing and graphics industry. I’ve won so many flyers and work with so many graphic designers over the years.  It just seemed like a natural fit for me. Over the course of the year is of dealing with always different nightclubs.  I became very friendly with my printer, and he took a liking to me. He came to me and said Joe listen, I have an office over here that I’m not doing anything with it.  And if you would like the office it’s yours.

I remember my first printing company was called xtreme graphics and printing. This is the very first corporation, so to speak that I ever really owned. In his most business owners is accessible as I was amazed to mistakes. So after I figured out the mistakes I made I started a new comp when he called preferredprint.com. This company has been around for somewhere in area, I guess now almost 8 years. Our client base is about 3000 clients.  Which of those I would say probably about 450 to 500  of those active. We have become a one-stop shop, a full multimedia boutique. Whether you need full color business cards, full-color brochures, full-color catalogs, full-color flyers, full-color rack cards, custom Web design, search engine optimization, full-color posters, logo design, and graphic design. Basically what it comes down to is that involves promotion and marketing.  You needn’t look no further.

Is a great way to save money on your printing bill. Let’s say that you’re doing a lot of praying for your company. As a hypothetical legislator you have a different full-color brochures that you print it. One of the things that you can do is find a printer in your area that has a 40 inch full-color printing press. Then when you want to do is designed all eight brochures and call the full-color commercial printer and ask him when the we charge you to print 5000 — 25 x 38 sheets  — on hundred pounds glossie text wight paper. What you can do is you can get what they call a sheet wise price to print the job.  And what would normally course you thousands and thousands of dollars.  Now, you will be able to purchase is for probably one third of the price. Then what you could do is call local binderys and find out how much they would charge you to fold a job down. You can also may extend match if you’d like to do something like this you could do 10,000 brochures 8 1/2 x 11 — 5000 — 11 x 17 and 30,004 by non-rack card size text weight pieces. This is what’s known as form printing. Some people also referred to as gang run printing. If you’d like some more information, feel free to call me at area code (954)739-9788