Full-color rack cards and the most effective way to use them
Saturday, October 6th, 2007I find the most effective way to use full-color rack cards is to go out and buy a couple hundred of these clear Lucite brochure holder. And what I’ve done in the past as I go around to all my different local stores. Whether their restaurants, hair salons, tanning salons, fitness gyms, music stores, Day spa’s, shopping malls, etc. Then what I normally do is ask the store manager and/or the employee if I could leave this little brochure holder on the front counter. I find usually that works best is some type of incentive for the store owners and/or managers, and it’s possible some type instant gratification gift to give them right then and there and then. Solid debut for and since let’s say that I’m promoting my printing company. Well, I will tell the store owner and/or manager, listen, if you’ll allow me to leave my brochures and all my rack cards on your front counter that I will give you a free set of business cards for your business. Not only catch this is that the business cards are free, but the graphic design for the business cards will not be free. All this means is a they ability to either do the graphic design themselves and are given a free center cards, or I’ll design a set of business cards in which case are probably charge of between $85 and $95 to design a business card. This immediately has a storeowner being interested to let me leave my brochures and/or rack cards on their counter. This is a very simple promotion for your business that will actually have, you be able to sell your different products for literally pennies on the dollar. Now it’s very important so you know who’s doing what do you actually track your cells from doing this promotion. This two ways that you can track your sales. One is degraded cool box on the actual flyer and make it work a certain amount of money like 10% will offer save $50 of save $100 when you show this flyer and/or brochure or to one of our customer service people. The other thing that does is it allows you to get some incentive to the people that are actually leaving the brochures and/or rack cards on their counter top. A lot of times what people do is if they get a cell from a particular store than the pic to store back may be 10% or $50 may be a small free gift card of some sort. Delaware, you can track your cells is to put a promotional code with inside the rack card or brochure. You would say something like save $50 on your next order when you mention promo code 11735. This is a very inexpensive way to pull extra business into your company. I would say that this whole promotion should quash you know more than $650 to $750. Not only that the other thing is to remember, if you get 5000 full-color rack cards that printing should probably lash you some one area of three to four months minimum. That means it would course your little more than $200 a month to actually do this promotion
