Custom tailored graphic design – generally bring you custom tailored paying clients.
I believe the first and most important thing you can do for yourself and your business is find a high quality graphic designer. That’s not only talented, with his graphic design, but also honors himself as his word. Meaning that he makes the deadlines that he set for himself.
The other thing that I think it is important is that you as a business owner research every and all marketing books that you get your hands on. Don’t try to re-create the wheel just find some good marketing campaigns and a brainstorm upon them. I saw a great ad the other day in the marketing book that I’m reading right now. At the top of the advertisement it said after you get married, kiss your wife and seven places she’s never been kissed before. I had to lay the first thing to happen was my mind will write into the gutter. Then I proceeded to read into the ad.
As I scrolled down the ad. There was seven different places around the world that you could go on vacation in and kiss your wife in seven different locations in which he’s never been kissed before. That to me is very good advertising. What it does for me, is it does for many is it has me start thinking.
Think about the next time you spend all this money sending out of 50 or 20,000 full color postcards. The most expensive part of that advertisement is the postage. Other people send out full color catalogs and they don’t put enough thought I believe in to the front cover of the catalog. Now you spending tens of thousands of dollars on printing and on the postage.
This is something for you to think about the next time you invest thousands of dollars on your next direct marketing campaign, or your average marketing promotion that you invest in.
It is been said that the right wording match with the right image can make the difference between a successful mailing campaign and an unsuccessful in campaign.
I use myself as a barometer, a lot of times I figure if it works in May that all work for a certain amount of other people. Another thing I do is is I have a graphic designer who lay out the ad. The way that I constructed it and then I take it home with me and I actually lay with in my bed at night. I ask other people what they think of the ad. And last but not least, I sleep on it for a couple days because I know, whatever it is I’m about to do its can of course be thousands of dollars so I better take my time and do a right.