Full Color Printing News - newest technologies in a color printing arena.
I think one or more challenging things to figure out over the last few years is what type of machinery would one by when trying to leverage themselves in the full color printing arena. It is been my experience over the past 20 some odd years in this arena of full color printing. That is been more challenging over the last five years actually picked a piece of equipment that you might be able to use the next 10 or 15 years. By riding out that equipment until it is completely paid off, and you’d be able to leverage it out and purchase another piece of equipment. The problem is when you go to buy a piece of commercial printing equipment and it ends up being outdated within three to five years, if you’re lucky. The use disadvantage. I piece of equipment, it’s probably worth 35 to 40% less than what you paid for. I have to tell you that this makes it a very challenging situations you looking to leverage out of one piece of equipment into another. I wish I could give you some type of a silver bullet or a magic wand that would make you immune from these choices, but the truth is that I can’t. My advice to you before you purchase any of this equipment that you do the due diligence to make sure that nobody is coming out with a piece of equipment that on making your is obsolete with the next three years. A lot of companies have made the decision to make the goal of the commercial printing industry is brokers. Rather than commercial printers themselves. One of the companies that I do some counseling for www.onetwothreecolorprinting.com this company has made a decision to outsource all of its 12 and three color printing rather than trying to print in house for the simple reason that what they can actually buy cheaper from a company that’s been around for 20 some odd years. And that owners will or equipment outright selling offset printing to the trade only that it would be for them to employ a commercial printing mechanic to produce their work internally. The other thing that’s important in my opinion is to find a niche within the commercial offset printing industry. Such as there is some companies out there that specialize in all they do is full color business cards. Some companies may specialize in just doing catalog printing. Other companies will put all their aphids and marketing in two producing just full color flyers. Some of these companies won’t even have their own graphic designers on staff, everything needs to be sent to them and what they call art ready, and/or artwork supplied. In my opinion. I think your best taking a specific niche and doing some direct mail marketing and marketing and promotion to those groups of people. Some other companies not only will they go after a niche market as far as product is concerned. But they will also go after specific industries like just printing for Christian churches. They will go after the financial institutions and looked to be a specialist in that particular industry.