How often do you call or reach out to your clients with promotional material?
One of the things I’ve noticed that most full color commercial printing companies do. His consul and concentrate on creating new customers through various different marketing concepts such as direct mail, as well as very as different mediums such as magazine advertisements, as well as pay per click advertising to the various different major search engines such as Google, Yahoo and MSN. And every so often you’ll see them sponsor some type of local social events such as one of the Chambers of commerce. I’ve done some consultation work with a company called www.preferredprint.com they were very much the same in the way that they had acquired over 3000 clients a day at either done business with in the past and/or had called on to get quotes. Over the last 10 years. It doesn’t take a rocket scientist to figure out how they been in touch with their clients every 30 to 60 days. They wouldn’t have to continually go out and look for new clients. They could just work on servicing the clients that they initially had. This is obviously very important philosophy and business work. The leads that you have. Take care your existing clients and those existing clients, and that will take care of your company. That’s why I think that a lot of the commercial printing industry is going to be going back to the grassroots, which to me is all about customer service. It gets to a point that you can’t compete a price, you need to give them what they can’t get from companies of the selling price, which is service. This to me is what all heads back to have your selling full color printing services. If you are doing a direct mail campaign for a client. If you are printing things like full-color brochures and full color catalogs and full-color pocket folders. You need to service your clients. Another thing that I’ll have you stand out for beyond anybody else is the integrity and the service as well as the quality of the graphic design to hire. I drill into every single client as well as people that I mentor the integrity of the Georgia graphic design piece will ultimately make or break your whole entire campaign.