How often do you send a direct mail full color postcard out to your client base?
One of the things that I counsel my full color printing clients on doing on a regular basis is doing direct mailers using jumbo postcards. When I speak of jumbo postcards on talking about the biggest possible postcard that you can Mal before the postage increase. The sizes postcard is 6.5 x 11. This is the biggest letter size pieces that you can mail out before they charge you for what they call flat, which is a lot more money and postage. You’d be surprised how many clients. I meet have a vast databases of potential clients and existing clients are they done business with over two years that they’ve been in business themselves. And they never In that marketplace. So fine that we as companies always spend time in getting new business and we don’t work with the business you are a have. The one thing that also impress upon my clients is that it’s very important for them to have the piece designed by professional graphic designer. I always tell in the integrity of your design will ultimately make or break your home mailing campaign.