It’s very important that all of your branding from your web design to your full color brochure all be consistent.
Very often when I meet people out in the field. They’re printed materials as well as their websites have no consistency whatsoever. I try to burn into the consciousness of every person whom I run into that the graphic design of all of your marketing pieces. You present business as well as any future business that you might be able to bring in as a result of any type of walking that you’re doing. A lot of companies spend a lot of money in the landing. So this way their marketing promotions that much more effective. And it is imperative that you do this type of consistency to all of your collateral. From your letterhead and envelope to the flyers and postcards that you have people doing distribution on. It’s also very important for you to come up with some type of customer reward system. Companies generally used a 30 mill plastic card, which gives a look of a credit card with some type of freak and shopper frequent flyer miles program. I know that www.preferredprint.com has some very good programs that they are running right now. I also liked the idea of using rack cards in a classic Lucite holder and having people do grass roots marketing campaign.