Make sure your full-color catalog is packed with little tricks and trinkets.
In my opinion, if you’re going to send out a full-color catalog you want to make sure that it has every little less bell and whistle that you can or for the client to actually purchase your product and feel comfortable with that purchase. The thing you got to get is when you mail someone out a catalog using a direct mail campaign. It’s a very important that the client feels comfortable. The more comfortable with the client feels the more likely they are to purchase a lot more the product, which will translate to a much higher dollar amount per customer sale. Here is some of the things you want to make sure that they’re in your catalog.
1.) Order form - it’s important to have a very nice order form centered in the middle of your full-color catalog. One of the things that I saw most recently is NCR form incorporated into the order form. This is nice because it actually lets the person keep a copy of their part of the order form if they need to reference something with an order number on itthe order form.
2.) Some companies will put a nice full-color Poster in the middle of their full-color catalog. As long as it’s a good poster it’s a great idea because you can end up having people hang up the post is in very different areas in their home with your logo and telephone number all over the full-color poster.
3.) Another important thing to do is to make sure that the catalog has a very strong call to action on the cover of the. Some type of special offer that says for a limited time only you get XYZ or special gift.
The main thing is to create a good marketing campaign, and then stick to that marketing campaign. As I said so many times before, most campaigns fail because people pull the plug long before it can be successful. Another thing I would suggest to do is to find their very good advertising block from a reputable author who has written various different books on the topic and then follows procedures so you can have an effective marketing campaign in to stick with it. As this blog continues I will come up with some more information. In regards to this and some more books to suggest for you to read.
This same if you move a muscle you change a thought. What that means to me is you need to get out there on the field and start making this thing happen.
I said so many times that before he can afford direct mail campaigns and use the one to some marketing does print up some nice full color flyers and get out there and do some guerrilla marketing. Whatever it takes to be successful. That’s what you need to do.
And the other thing I would suggest to do is to work your warm markets. Go to your phone books and find out all the different people that might be interested in your products. Friends, family, aunts and uncles.