One of the things I see as a deficiency for commercial printers.
One of things that I noticed over the years when I’ve tutored various different commercial printers is they actually follow their own advice. What I mean by this is very often there in a position to pitch various different companies on various different marketing products. These products may vary from full color postcards to full color catalogs full-color pocket folders, etc. I sat and then I sat in on various different color printing companies and heard them discuss with clients various different things that they can do to increase their sales. By using these various different full-color products. The thing is you would think that a full color printing company would actually utilize their own advice.
How often have you heard the advice do as I say not as I do.
I have to tell you over the years I have very often unconsciously done exactly just that.
See the thing is is that as a general manager, the CEO of a major printing company you’re able to see various different clients come in with various different ideas purchase things like full color catalogs. Sometimes in the upwards of 45,000 units, and then turn around and do a direct mail piece, mailing out all 45,000 units, and with the right mailing lists, a company with the right creativity of that full-color catalog. Their sales explode.
Nobody could come up with a better concept for four color printing than a commercial printer could this to me is obviously yet we and the commercial printing industry are busy doing work for other people. And we almost never get around the time to doing the marketing that we need to do for ourselves.