Something to think about when you lay out your 4 color brochure
When you design a full color brochure it basically equates to six different panels. Obviously the front panels is panel number one. In my opinion, when I create a nice call to action within the front panel of the front of the brochure. Then as you open up the inside I receive you want to put some basic information or let the customer know exactly what you specialize in. The center panel, which is the panel number three should be something to differentiate you from your competitors. Panel number four should probably have some graphs and/or elements of your company’s website, Possibly some testimonials. I think panel five should be something about where your business is headed. Possibly things that are on the cutting edge that you’ve looked to roll out next year or so things to look for in the future. The center panel or panel number six should be set up for mailing purposes. This is a great way to not only have a functional more sure but a way to do direct mailing services and send that you brochures to will potential clients and your existing client bases as well. The other thing about doing a nice trifold brochures, is you can also use it when you’re typing out a letter to somebody of introduction, because it’ll actually fit into the number 10 envelope with your company letterhead. So these are just small things you probably want to think of in the future as your designing your brochures. Another thing that I point out to people is never be afraid to smoke your competitors brochure on and build upon it. A lot of times these big companies get big ad agencies that have big-time copywriters and graphic designers are put together these elaborate full-color brochures. My saying is there is no reason re-create the wheel. But you can build upon it and make a wheel that rolls even smoother. I hope this helps you out in the future layouts of your full-color brochures.