Sometimes less is more
This is something that applies to virtually every and all full color printing products. One of things that I’ve noticed since full color printing has become so popular, the overuse of colors. What I mean by this is quite simply, it looks like somebody from the coal over peace has become so busy chanting and decipher what it is that they’re trying to sell versus what the actual copy is itself. Quite simply said is they create too much information with too much busyness in the background, which dilutes the actual message of what it is that you’re trying to accomplish. Sometimes I asked a simple question, what is the purpose of marketing? You would think the answer would be obviously to create sales. It seems to me that sometimes the products is so busy that you came and decipher what the call to action on the page is.
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in the paragraph above is a list of various different full color printing projects that you may see a company order at any given time. I personally feel that the use of light and the background is obviously a very good thing. It cuts down on the busyness of the project and/or the message. I feel deeply nice image with a decent space of why is well. And then the message of whatever you call to action is very effective way to get point. Your point across. That’s why really believe that less is more. A nice image that has the person be drawn into the marketing piece and then exceptional hook that has them ponder and think like me and this is something I could use, or I got a have this.
As time goes on my hope to give you some difference designs that I think are good, versus ones I think are bad. Also affected and calls to action versus nonaffected calls to action. Essentially what I’m drawn to say’s marketing pieces and actually get a return on your investment.