What direction is the full color printing industry heading in??
In my opinion, it appears that a lot of companies have jeered themselves into doing gang run full color printing. The problem is that once you create this would does ultimately his drives down prices lower and lower because everybody’s competing to keep those printing forms ganged up with a quick turnaround time. The way that form printing works is that you end up putting like 13 to 15 different clients on each individual forms. Basically, what generally happens is the form is 12 x 18 and then what you would normally do is put lets say eight different postcards up on that form. Usually they’ll range between 4 x 6 full color postcards to full color postcards that are 5.5 x 4.25 92 when these postcards generally is from a different client. And what you end up doing is running 5000 sheets and then cutting the sheets down in each individual postcard is a different client each client gets 5000 full color postcards. The promise is that you need to have every single day 10 to 15, 20 different clients ordering and purchasing every single day. Which then again, tends to drive the price way down because everybody’s competing triumph of their forms. Thus comes as saying live by the sword die by the sword. And based on the fact that the Internet is commoditizing everything within it commercial printing industry. Many printers have been an able to continue and keep up. And also as a result, the 12 and three color printing industry has taken huge beating and it’s very hard to find offset printers that are willing to do 12 and three color printing nowadays. They end up doing this gang runs. Not just on postcards, they also do a non-full-color pocket folders, full-color brochures, full color postcards, full color business cards, full-color letterhead and envelopes, full-color rack cards, or even companies out there that I gang running full-color 30 no plastic cards.