When it comes to marketing and promotion you need to plan your work and work your plan!!
I’ve heard this many times over the years that the reason that most marketing and advertising campaigns fails because people are not consistent with their marketing and advertising campaigns. I see this very walked and obviously in the full color printing industry. People come out like gangbusters and talk about how they’re going to send massive amounts of direct mail pieces how they’re going to Mal out somewhere in area 5000 full-color postcards, week after week, month after month. Usually what happens is they come out of the gate very strong and and then stall out because they’re not getting the return on investment that they needed to continue to more could their campaigns. When I tell people when it comes to direct marketing and advertising I tell them that it’s very important to hit the same group of people lease 15 to 20 times. And secondly it time and time again. I try to burn to the consciousness of every single business owned by the business with that the only way marketing advertising works as a singly brainwashing works it works to frequencies to more people see you in here about you, the more likely they are to make purchases. This goes with every and all marketing materials, I don’t care to do a mass mail is a brochures, business cards, catalogs, I don’t care what your marketing you need to hit them with frequency again and again and again.