Where did the term full color printing come from.
I’ve been in the for lack of a better word, full color printing industry for the last 20 years of my life. When I was in my late teens and early 20s I was in the industry purchasing. I have to say that it’s changed quite a bit since those days. Back then, we didn’t have any fancy computers and basically all of the typesetting was done by hand and mechanicals and actually have a shot with a camera and burned into a plate. Now everything is done on computers and digital files. We no longer have to run this back and forth to the commercial printers we actually do send things either to via FTP sites or e-mail. Etc. print job taking you somewhere in Aries a week and a half to two weeks. It’s now done within 24 to 48 hrs.. The other thing that has changed quite drastically is the price. Back when I used order flyers is very common to pay $700-$1000 to 5000 full color postcards. Now I’ve seen them as low as $150 to 5000 full color postcards. It doesn’t take a rocket scientist to figure out together do a hell of a lot of postcards at $150 to make what you could’ve made at 700 or $1000. The other thing this changes the actual consumers knowledge of full color printing. The thing that’s funny as is really no such term full color printing. It was basically bastardize because people didn’t really grasp the concept of full color printing all better known as for color process. So people start using the term full color printing to describe what looks like full color or looks like a photograph so that term was common taken from what’s called for color process. People use terms back then, like off set printing. People knew which sheetfed printing was as well. This terminology is not used very often anymore, although maybe it should be used more often. Nowadays a lot of stuff is going digital, which is basically a glorified way of saying a color copy machine. This is allowed people toward a full color brochures as well as full color business cards and full color catalogs and not order such quantity. You can order min Mondays and Tuesdays now because of the color copy machines.