Why are people staying away from one in two color printing nowadays?
This is actually quite an easy question to answer. I believe that there was a time obviously that one in two color printing were very very affordable, which made them cost-effective. Some years ago, if you want to purchase anything like full color printing for your pocket folders, letterhead and envelopes, catalogue, brochures, for any your direct marketing campaigns. Your price should be through the roof.
I’ll give you some ideas with full-color printing can be purchased for nowadays. 5000 full color brochures can be purchased for as low as $649. This price includes printing on 100 pound text, and it also includes the bindery.
You can purchase 5000 full color business cards full color printing on both sides on 12 point cover with a UV laminate for $99. That price is five years ago would’ve been insane. Now you can purchase a two color cards for that quantity that cheap nowadays.
You can also purchase 5000 full color two sided postcards, printing out on 12 point cover with a UV laminate for only $199. This is made and direct mailing a much more cost effective solution for most companies nowadays.
You can also now by 11 x 17 full color one sided digital posters for as low as a $1.25 per unit. It’s funny when you think about it to us three or four or five years ago these machines didn’t exist.
You can also purchase full color pocket folders - meson 9 x 12 and size. The price includes die cutting and gluing of the pocket folder, and it’s also includes the business card slit seemed to your business card in your pocket folder. For 1000 of these it is now only $1150.
You can also do NCR forms now on full color digital presses. I don’t know the exact price, but these within pennies per unit. It’s actually amazing what they can do on a small full-color digital presses now.
One of the problems are having with a graphic designers, is that the technology is so far advanced that almost everything is in full color process. Now it’s actually more work for the graphic design is to do two color work to this than the design of full-color process. It’s actually hard to believe that you could spend more money designing a two color flyer than you would for full color Flyer.
The bottom line is that everything is heading towards the full color printing services. Some websites are actually optimize at the level of two color printing. But when you call when they actually throw you into a full color printing product.
I would not be surprised in some years to come. If you could buy postcards that were actually digital screens that can actually communicate with you, but the size of a piece of paper.